A new Hollywood design emporium includes sculptural Studiopepe installation

A new Hollywood design emporium includes sculptural Studiopepe installation

Los Angeles art and design is making waves. As Frieze Art Fair debuts on the West Coast this February, the world spotlight is shining on LA’s creative communities. For interior design group Graye, it’s been the perfect moment to reveal a new Hollywood store and show off a timely collaboration with Italian design duo Studiopepe.

Graye has adopted a warehouse-style space on North Sycamore Avenue in West Hollywood, one of the city’s flourishing design districts and invited the Milan-based female duo to create an installation. Studiopepe’s ulterior motive is to showcase both international and local collaborations, with a hope to evolve the city’s design culture.

Studiopepe installation at new Graye showroom

Graye and Studiopepe’s collection, Ossimori, on view at Graye’s new Hollywood space. Photography: Minh Tran

Inside, the space has been stripped back to the bare essentials. Exposed brick walls have been coated in black and dressed in art by LA-based Ali Silverstein, while the weathered concrete floor offers a dull reflective shine, highlighting the the eclectic furniture on show.

A trail of prolific Italian design brands can be found as you meander through the space. Visitors will catch sight of Living Divani sofas, Tato lighting, Porada cabinetry, Bosa ceramics and Glas Italia tables, all teamed together with vintage objects.

The main attraction is Ossimori, a collaboration between Graye and Studiopepe that launched at Salone del Mobile 2018. Installed in one section of the space, the collection comprises sculptural mirrors, lamps and objects and explores the juxtaposition of different shapes and materials by placing them in new visual contexts. Chalk meets marble, pinks meet greys and whites and forms are engaged in surprising conversation with one another. §

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