A scissor, stapler pin, small dish at Jasper Morrison shop.
(Image credit: press)

Jasper Morrison, the renowned and reclusive British industrial designer, mightn’t be the first man you’d associate with Shoreditch but he’s a pioneering proponent of its new, improved renaissance, all the same.

Jasper Morrison’s shop

(Image credit: press)

See more of Jasper Morrison's shop

Earlier this year Morrison turned a disused corner of his studio’s workshop on Kingsland Road into a shop, a complete retail realisation of the designer’s dictum, ie ‘supernormal’ in every way.

Like Morrison’s designs, the shop is pure as can be. Raw wooden shelving houses a mixture of his own creations, together with those of fellow supernormalists like Fukasawa and Yanagi, and perfectly un-designed everyday objects Morrison discovers along the way.

'It’s time for designers to shape up and design things that have built-in long-term performance,' says Morrison. 'The shop is an idealistic showroom for those things, rather than a commercial venture. Though you my leave with less money than you arrived with.'


Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.