A new partnership between furniture purveyors Design Within Reach and a New York City residential development, Fifty Third and Eighth, has never made buying designer easier. The pair have collaborated on five different residences within the building that have been completely decked out in Design Within Reach’s stylish offerings.
Inspired by the demand from residential buyers asking for fully furnished, turnkey homes, the project’s developers HFZ Capital provided just that, approaching the storied design firm for their expertise. For each unit, Design Within Reach has specially selected a mix of iconic design staples and pieces from their exclusive collections. In one unit is the 'Odin' rectangular extension table by Norm Architects, conceived for eight people but expanding to accommodate 12 seamlessly. In another, Niels Bendtsen’s 'Nest Storage Bed' offers city dwellers the option of additional storage discreetly hidden under the mattress platform.
Design Within Reach’s selections are focused on showcasing pieces that offer flexibility, all the while blending modern and contemporary styles. This being New York, furniture of varying sizes are also chosen to reflect and maximise Big Apple living. Each room is painted to complement the design palette.
With only five residences to choose from, these kitted-out spaces won’t hang around for long. It’s therefore worth noting that any interested buyers will be able replicate the five design concepts or schedule their own personal shopping experience with Design Within Reach to design a well-appointed home at any time.
Inspired by the demand from residential buyers asking for fully furnished, turnkey homes, HFZ Capital approached the storied design firm for its expertise
For each unit, Design Within Reach has specially selected a mix of iconic design staples and pieces from their exclusive collections. Pictured: a scene from one living room (left) and a bedroom (right)
Design Within Reach’s selections are focused on showcasing pieces that offer flexibility, all the while blending modern and contemporary styles
Furniture is chosen to reflect and maximise Big Apple living. Pictured: the ’Odin’ rectangular extension table, designed by Norm Architects, is conceived for eight people, but easily expands to accommodate 12
Each room is painted to complement the design palette
Should the residences be snapped up, interested buyers will be able to schedule a personal shopping experience with Design Within Reach to design a customised home at any time
INFORMATION
For more information, visit the Fifty Third and Eighth website
ADDRESS
Fifty Third and Eighth Sales Gallery
301 West 53rd Street (Suite 11F)
New York, NY 10019
-
In Shanghai, Hermès conjures a ‘cosmopolitan explorer’ for its one-off show on the Huangpu RiverNadège Vanhée, artistic director of Hermès’ womenswear collections, presented ‘The Second Chapter’ of her A/W 2025 collection earlier this evening (13 June 2025) against the futuristic skyline of Shanghai
-
Out of office: the Wallpaper* editors’ picks of the weekIt was a jam-packed week for the Wallpaper* staff, entailing furniture, tech and music launches and lots of good food – from afternoon tea to omakase
-
Peugeot brings back a classic performance badge for the electric era: meet the E-208 GTiPeugeot has unveiled the new E-208 GTi, a performance EV designed to hark back to a golden age of compact sports cars
-
Tour architect Paul Schweikher’s house, a Chicago midcentury masterpieceNow hidden in the Chicago suburbs, architect Paul Schweikher's former home and studio is an understated midcentury masterpiece; we explore it, revisiting a story from the Wallpaper* archives, first published in April 2009
-
The world of Bart Prince, where architecture is born from the inside outFor the Albuquerque architect Bart Prince, function trumps form, and all building starts from the inside out; we revisit a profile from the Wallpaper* archive, first published in April 2009
-
Is embracing nature the key to a more fire-resilient Los Angeles? These landscape architects think soFor some, an executive order issued by California governor Gavin Newsom does little to address the complexities of living within an urban-wildland interface
-
Hop on this Fire Island Pines tour, marking Pride Month and the start of the summerA Fire Island Pines tour through the work of architecture studio BOND is hosted by The American Institute of Architects New York in celebration of Pride Month; join the fun
-
A Laurel Canyon house shows off its midcentury architecture bonesWe step inside a refreshed modernist Laurel Canyon house, the family home of Annie Ritz and Daniel Rabin of And And And Studio
-
A refreshed Rockefeller Wing reopens with a bang at The Met in New YorkThe Met's Michael C Rockefeller Wing gets a refresh by Kulapat Yantrasast's WHY Architecture, bringing light, air and impact to the galleries devoted to arts from Africa, Oceania and the Ancient Americas
-
A Fire Island house for two sisters reimagines the beach home typologyCoughlin Scheel Architects’ Fire Island house is an exploration of an extended family retreat for the 21st century
-
PlayLab opens its Los Angeles base, blending workspace, library and shop in a new interiorCreative studio PlayLab opens its Los Angeles workspace and reveals plans to also open its archive to the public for the first time, revealing a dedicated space full of pop treasures
