A new partnership between furniture purveyors Design Within Reach and a New York City residential development, Fifty Third and Eighth, has never made buying designer easier. The pair have collaborated on five different residences within the building that have been completely decked out in Design Within Reach’s stylish offerings.
Inspired by the demand from residential buyers asking for fully furnished, turnkey homes, the project’s developers HFZ Capital provided just that, approaching the storied design firm for their expertise. For each unit, Design Within Reach has specially selected a mix of iconic design staples and pieces from their exclusive collections. In one unit is the 'Odin' rectangular extension table by Norm Architects, conceived for eight people but expanding to accommodate 12 seamlessly. In another, Niels Bendtsen’s 'Nest Storage Bed' offers city dwellers the option of additional storage discreetly hidden under the mattress platform.
Design Within Reach’s selections are focused on showcasing pieces that offer flexibility, all the while blending modern and contemporary styles. This being New York, furniture of varying sizes are also chosen to reflect and maximise Big Apple living. Each room is painted to complement the design palette.
With only five residences to choose from, these kitted-out spaces won’t hang around for long. It’s therefore worth noting that any interested buyers will be able replicate the five design concepts or schedule their own personal shopping experience with Design Within Reach to design a well-appointed home at any time.
Inspired by the demand from residential buyers asking for fully furnished, turnkey homes, HFZ Capital approached the storied design firm for its expertise
For each unit, Design Within Reach has specially selected a mix of iconic design staples and pieces from their exclusive collections. Pictured: a scene from one living room (left) and a bedroom (right)
Design Within Reach’s selections are focused on showcasing pieces that offer flexibility, all the while blending modern and contemporary styles
Furniture is chosen to reflect and maximise Big Apple living. Pictured: the ’Odin’ rectangular extension table, designed by Norm Architects, is conceived for eight people, but easily expands to accommodate 12
Each room is painted to complement the design palette
Should the residences be snapped up, interested buyers will be able to schedule a personal shopping experience with Design Within Reach to design a customised home at any time
INFORMATION
For more information, visit the Fifty Third and Eighth website
ADDRESS
Fifty Third and Eighth Sales Gallery
301 West 53rd Street (Suite 11F)
New York, NY 10019
-
Rediscover a classic midcentury hotel in SydneyFender Katsalidis leads a major renovation of the landmark Sofitel Sydney Wentworth hotel, pairing 1960s modernism with an elevated, Australian-minded reset
-
Haute Couture Week A/W 2025: what to expectFive moments to look out for at Haute Couture Week A/W 2025 in Paris (starting Monday 7 July), from Glenn Martens’ debut for Maison Margiela to Demna’s Balenciaga swansong. Plus, ‘new beginnings’ from JW Anderson
-
Inside Frank Lloyd Wright’s Laurent House – a project built with accessibility at its heartThe dwelling, which you can visit in Illinois, is a classic example of Wright’s Usonian architecture, and was also built for a client with a disability long before accessibility was widely considered
-
Inside Frank Lloyd Wright’s Laurent House – a project built with accessibility at its heart
The dwelling, which you can visit in Illinois, is a classic example of Wright’s Usonian architecture, and was also built for a client with a disability long before accessibility was widely considered
-
Tour this fire-resilient minimalist weekend retreat in CaliforniaA minimalist weekend retreat was designed as a counterpoint to a San Francisco pied-à-terre; Edmonds + Lee Architects’ Amnesia House in Napa Valley is a place for making memories
-
A New Zealand house on a rugged beach exemplifies architect Tom Kundig's approach in rich, yet understated luxuryThis coastal home, featured in 'Tom Kundig: Complete Houses', a new book launch in the autumn by Monacelli Press, is a perfect example of its author's approach to understated luxury. We spoke to Tom Kundig, the architect behind it
-
Tour architect Paul Schweikher’s house, a Chicago midcentury masterpieceNow hidden in the Chicago suburbs, architect Paul Schweikher's former home and studio is an understated midcentury masterpiece; we explore it, revisiting a story from the Wallpaper* archives, first published in April 2009
-
The world of Bart Prince, where architecture is born from the inside outFor the Albuquerque architect Bart Prince, function trumps form, and all building starts from the inside out; we revisit a profile from the Wallpaper* archive, first published in April 2009
-
Is embracing nature the key to a more fire-resilient Los Angeles? These landscape architects think soFor some, an executive order issued by California governor Gavin Newsom does little to address the complexities of living within an urban-wildland interface
-
Hop on this Fire Island Pines tour, marking Pride Month and the start of the summerA Fire Island Pines tour through the work of architecture studio BOND is hosted by The American Institute of Architects New York in celebration of Pride Month; join the fun
-
A Laurel Canyon house shows off its midcentury architecture bonesWe step inside a refreshed modernist Laurel Canyon house, the family home of Annie Ritz and Daniel Rabin of And And And Studio
