NeueHouse, a US-based private members’ club for the creative community, has opened a new outpost in Venice Beach, at 73 Market Street, a location with a history as a creative haven.
In the mid-1970s, the building was opened by film director and producer Tony Bill as a collaborative space for local creatives to work and gather; Larry Gagosian opened his first LA Gallery on Market Street in 1980; and the street was temporary home to Jean-Michel Basquiat, in 1982.
NeueHouse Venice Beach: a space for creatives
NeueHouse’s three existing locations, in New York’s Madison Square, and Hollywood and Bradbury in Los Angeles, offer cultural programming, dining and workspaces, with an emphasis on curating the perfect environment, while membership also allows access into an array of design-led hotels, retreats and fairs worldwide.
The Venice Beach addition is looking to ‘reimagine and pay homage to the block’s historic past, while offering a warm, design-first experience’, explains Jon Goss, chief marketing officer of NeueHouse’s parent company, Cultureworks. The space was designed by Canadian studio DesignAgency, who rooted the design of the open spaces in the idea of an endless summer. Organic materials are used throughout, alongside a careful selection of art pieces and naturally lit informal seating areas, offering room for impromptu meetings and interactions.
The foyer at NeueHouse Venice Beach
The art collection in the space has been curated by Caroline Brennan of design studio Silent Volume and Pamela Auchincloss of Eleven+, a collective that aims to bring together women in the curatorial field internationally. The loaned collection encompasses both established and emerging artists, and includes David Hockney’s 4 Blue Stools, 2014.
In creating a flow between the indoor space and out, a rooftop bar and dining space, Reunion, opens up the top floor and a large entry space on the ground floor of the building allows easy access to the outdoors. Garden details have been added throughout by horticultural studio Rolling Greens; vines and foliage introduce natural, irregular forms to the interior designs and the rooftop patio provides a leafy haven.
Reunion is due to open in January 2023. Developed by the in-house team, the culinary concept is inspired by the Italian approach to locally sourced and seasonal ingredients. The space will be open to members only during the day, and invitations to guests will be extended in the evening.
73 Market St, Venice, CA 90291, neuehouse.com
The conference room at NeueHouse Venice Beach
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