Bang & Olufsen's London showroom mixes sound, culture and sustainability
Newly opened on Bond Street, the new Bang & Olufsen London showroom combines a sensitive modular design approach and contributions from local creatives
![Bang & Olufsen London showroom](https://cdn.mos.cms.futurecdn.net/cs5c4SAMBDp9pezsTdGT4V-415-80.jpeg)
The new Bang & Olufsen London showroom on New Bond Street is the Danish sound brand's flagship space in the city, immersing their high-tech, cleverly-designed sound objects in a world of culture and sustainability. The space was conceived to showcase the full range of Bang & Olufsen's products, but also to create a bridge with the local creative community and establish a culture of collaboration and creativity.
Step inside the new Bang & Olufsen London showroom
The entrance of the store, with bespoke aluminium and wooden display elements
Set over three floors, the space was sensibly designed by the Bang & Olufsen team, led by Nikolaj Bebe, with a focus on modularity and display systems in wood and aluminium, that can adapt to the store's evolving needs and also be disassembled after use. Among the space's defining elements are a bespoke shelving units fitted with LED lighting, and a series of curving wooden panels that offer a plethora of dynamic displaying possibilities along the walls.
'Since 1925, Bang & Olufsen has brought magical experiences to the lives of people all over the world,' says the company's CEO, Kristian Teär. 'We wanted to extend this feeling to our new London flagship store by becoming the destination where you can hear, see, and feel the magic of Bang & Olufsen, experience our products and unique heritage.'
The store features work by London maker James Shaw
The ground floor is the customer's first approach to Bang & Olufsen, with the brand's most popular portable products (including headphones and portable speakers) on display, and a more intimate private area at the back with modernist-inspired furniture designed by Bebe and his team.
For the London opening, the Danish company commissioned London maker James Shaw, who created two benches for the space. based on recycled plastic extrusions, Shaw's work fittingly embodies Bang & Olufsen's considered approach to circularity and the collaboration with Shaw is a first step towards a wider conversation with the local creative community. The space will in fact serve as a canvas for a series of cultural initiatives including live music events, podcasts recording, streamed panel discussions and art exhibitions.
The lower ground floor 'sensorium', featuring a paid of Beolab 90 Speakers and a Beovision Harmony Television
The lower ground floor is dedicated to a unique sound experience: accessed through an aluminium staircase and a soft pink antechamber, the space is a 'sensorium for the ultimate sound experience.' Kvadrat curtains enclose the space, which features soft carpeting and special, paper-based and recyclable sound proof coating to ensure a pristine sound effect. Here, customers can explore Bang & Olufsen's ultimate sonic experience and immerse themselves in the cutting edge sound technology.
The bespoke suite on the store's first floor
The first floor, meanwhile, is dedicated to Bang & Olufsen's bespoke offering, with an apartment-like setting overlooking Bond Street and allowing customers to explore the infinite possibilities of the company's customisation opportunities.
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
'A strong retail presence in cities such as New York, Paris, and London is key to our future growth, and we will continue to expand our footprint in other key cities in the years to come,' says Sidonie Robert-Degove, Head of Global Retail at Bang & Olufsen. 'We have had a strong commitment to London for years, and our new flagship store complements our existing presence in the city, including Harrods and Selfridges. With our global network of more than 400 Bang & Olufsen branded stores, we have a unique opportunity to give our customers a full product and brand experience like no other in our industry.'
Bang & Olufsen
72 New Bond Street
W1S 1RR
A wall displaying the Beogram 4000 and illustrating the company's possibility to restore vintage models
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
-
‘Hedonistic and avant-garde’: Rabanne’s Julian Dossena on the legacy of the chainmail 1969 bag
Paco Rabanne’s 1969 chainmail handbag encapsulates the late designer’s futuristic, space-age style. Current creative director Julien Dossena tells Wallpaper* about the bag’s particular pleasures
By Jack Moss Published
-
Postcard from Paris: Olympic fever takes over the streets
On the eve of the opening ceremony of Paris 2024, our correspondent shares her views from the streets of the capital about how the event is impacting the urban landscape.
By Minako Norimatsu Published
-
The Mercury Prize nominees for 2024 have been revealed
Charli XCX, The Last Dinner Party and Beth Gibbons are amongst this year's nominees
By Charlotte Gunn Published
-
Francis Sultana takes the helm at David Gill Gallery and will ‘give back to design’
As David Gill becomes chairman, Francis Sultana takes over the reins as CEO of David Gill Gallery, with an ambition to support young and emerging designers
By Clare Dowdy Published
-
London Craft Week 2024: the best artisan-made works to discover across the city
London Craft Week 2024 takes over the city (13-19 May 2024), we put together a list of highlights to discover the best craft across town
By Francesca Perry Published
-
Samuel Ross announced as artistic director of London Design Biennale 2025
London Design Biennale 2025 will mark the event’s fifth edition, under the artistic direction of Samuel Ross and with a theme of ‘Surface Reflections’
By Rosa Bertoli Published
-
Design highlights from Collect 2024 at Somerset House
Collect 2024 is on view at Somerset House from 1 to 3 March: here are the highlights from the fair’s design and craft offering
By Melanie Grant Published
-
Ron Arad classics made by Dakar artisans on view in London
The work of Ron Arad is part of Opera Gallery’s ‘Untitled Rencontres’, on view until 7 January 2024
By Amah-Rose Mcknight Abrams Published
-
London designers take over an abandoned house, and stage a Christmas Market
On The Square is a collaborative project led Rio Kobayashi, bringing life and a design Christmas market to an abandoned Victorian house in east London
By Rosa Bertoli Published
-
Dolce & Gabbana Casa lands in London with two new locations
Dolce & Gabbana Casa opens in two new London spaces, a Brompton Road boutique and a store within Harrods, dedicated to the house’s world of furniture
By Tianna Williams Published
-
Newson’s Yard is Pimlico Road’s new design hub
Open from 1 November 2023, Newson’s Yard on Pimlico Road is a new design destination located in a former 19th century timber yard
By Rosa Bertoli Published