Given the ongoing directives to mask up, launching an extensive lipstick collection might seem an unexpected business choice. Yet it could just as easily be said that the debut of the new Rouge Dior range is perfectly timed, offering, as it does, a bit of colour and an uplifting mode of self-expression for the new year.
Dior’s iconic lipstick range, which originally launched in 1953, has been given a modern update for 2021 by Dior Makeup’s creative and image director Peter Philips, who joined the brand in 2014 having previously been at Chanel.
The rebooted collection features 75 shades of reds, pinks and nudes, available in four finishes: classic matte, metallic, satin, and the ultra-matte ‘velvet’, all textures inspired by fabrics once used in Dior’s couture collections.
The new lipsticks are packaged in refillable black cases bearing a metallic silver ring with the ‘CD’ initials of Dior’s founder. ‘Rouge Dior is the ultimate lipstick,’ says Philips. ‘It has built a strong image and reputation around the world. Today, it is a timeless icon that never ceases to amaze.’ §
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