Rouge Dior offers 75 new shades

The iconic lipstick gets a reboot with new shades designed by Peter Philips

Close up of model wearing red lipstick
Rouge Dior lipstick in 999 Velvet, £32, by Dior.
(Image credit: Josh David Payne)

Given the ongoing directives to mask up, launching an extensive lipstick collection might seem an unexpected business choice. Yet it could just as easily be said that the debut of the new Rouge Dior range is perfectly timed, offering, as it does, a bit of colour and an uplifting mode of self-expression for the new year.

Dior’s iconic lipstick range, which originally launched in 1953, has been given a modern update for 2021 by Dior Makeup’s creative and image director Peter Philips, who joined the brand in 2014 having previously been at Chanel.

Colour chart of lipstick shades

(Image credit: Josh David Payne)

The rebooted collection features 75 shades of reds, pinks and nudes, available in four finishes: classic matte, metallic, satin, and the ultra-matte ‘velvet’, all textures inspired by fabrics once used in Dior’s couture collections.

The new lipsticks are packaged in refillable black cases bearing a metallic silver ring with the ‘CD’ initials of Dior’s founder. ‘Rouge Dior is the ultimate lipstick,’ says Philips. ‘It has built a strong image and reputation around the world. Today, it is a timeless icon that never ceases to amaze.’ §


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This article originally appeared in the March 2021 issue of Wallpaper* (W*263) – available for free download here.

Writer and Wallpaper* Contributing Editor

Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.

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