Men's care brand Harry’s is celebrating Pride Month with the launch of a limited-edition shaving set and a new digital platform highlighting queer voices.
It’s the fourth Pride-themed initiative from the brand, which has previously collaborated with artist José Roda on illustrations that celebrate the drag community and a digital gallery showcasing creative talents within the LGBTQ+ community.
This year, Harry’s has commissioned New York-based designer and illustrator Zipeng Zhu to create eye-popping packaging for its Shave With Pride Set. The set will include Harry’s signature razors in a new iridescent finish, as well as shaving gel, three German-engineered blade cartridges, and a travel blade cover.
As in previous years, 100 per cent of the profits from the Shave With Pride sets will go to non-profits focused on supporting the LGBTQ+ community. These include The Trevor Project, a US-based organisation focused on suicide prevention efforts among LGBTQ+ youth, and the Albert Kennedy Trust, an English charity offering support to LGBTQ+ homeless youth.
To further its commitment to supporting the LGBTQ+ community, Harry’s has just launched a Stride with Pride website likewise designed by Zipeng Zhu. Visitors to the site will find videos of artist Madam Adrienne Muse, author Jamie Windust, and more ‘striding with pride’ through places that have shaped their identities, whether that be the park where they came out to their parents or the bar where they had their first date.
‘The space acts as a stage for queer stories,’ says the brand, ‘highlighting the historic groundswell that it took to get where we are today; Pride did not happen overnight, but instead, it was a gradual journey, stride by stride.'
INFORMATION
stridewithpride.harrys.com (opens in new tab)
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