José Roda’s drag illustrations celebrate Pride with Harry’s
‘Shaving’s other guys’ Harry’s have partnered with Spanish illustrator and graphic designer José Roda to create the packaging for a special edition razor and kit.
Just in time for Pride Month this June, and continuing the brand’s well-known support of the LGBTQ+ community, the illustrations are inspired by colourful community leaders, artists and activists.
Drag artist Shea Couleé (of Rupaul’s Drag Race fame), singer and songwriter Leland, and conversion-therapy survivor Mathew Shurka are amongst those who participated in the project. Inspired by these figures, Roda created graphic illustrations that ‘aim to feel celebratory, free and unique, from an LGTBQ perspective’, he explains.
At once, they evoke the high camp work of underground 1940s photographer Bob Mizer, Catherine Opie’s vivd portraits, and the ‘Humans of New York’ series. Roda’s designs offer fleeting snapshots of unique (and eye-catching) individuals, that demand the limelight.
The kit inside is a familiar Harry’s offering, including the Aloe gel and classic Winston razor (which comes with a handy cover that keeps the blade on point). Reflecting the individuality of those depicted on the outside of the box, and indeed those using the kit, each razer is cast in a glossy, irridescent coating; no two of which are the same.
Importantly, this collaboration marks the start of Harry’s partnership with The Trevor Project – a suicide prevention and crisis intervention organisation for lesbian, gay, bisexual, transgender, queer young people. Harry’s is donating 100 per cent of profits made from this special set to help them reach 80,000 LGBTQ+ youth in crisis this year. §