Scarf wit: art lovers can put their neck on the line for their favourite museums

Maurizio Cattelan with some of his museum scarves
Maurizio Cattelan with some of his museum scarves
(Image credit: Alberto Zanetti)

Fans of LA’s MOCA, Basel’s Fondation Beyeler or Greece’s Deste Foundation now have a new way to show their support, thanks to artist Maurizio Cattelan. Launching this month in collaboration with Italian design brand Seletti, his Museums League collection features a series of scarves dedicated to the world’s most iconic art institutions. Mimicking the design of traditional football scarves, the artist also created a ‘museum chant’ for each institution, woven on the scarves’ reverse.

Museums League is the first in a series of new concepts by Cattelan and Seletti that are designed to make art more accessible. Says Cattelan, ‘Stefano Seletti and I agree on a motto – “Everyone can be a collector”, which is a nod to Joseph Beuys’ quote, “Everyone is an artist”’. The scarves, which will be sold at their respective museums, also mark the debut of Cattelan and Seletti’s new venture, entitled Made in Catteland, which hopes to ‘redesign the shape of museum shops’, elevating their wares to align them with the art displayed inside.

As originally featured in the December 2017 issue of Wallpaper* (W*225)

museum scarves with woven chant

The scarves have a chant woven on the reverse.

(Image credit: Silvia Donghi)


For more information, visit the Seletti website

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.