Jeff Koons: Popeye series exhibition, London

'The spinach is the art,’ says Jeff Koons in a press conference this morning, attempting to explain his latest collection of work, the Popeye Series, which goes on show at the Serpentine gallery from Thursday 2nd July.
See more of Koons' works on show at London's Serpentine gallery
Whether the New York-based artist and former guest editor of Wallpaper*, is saying that art is a source of supernormal strength in general or merely to him is perhaps unclear in this statement, but either way, if this show is anything to go by, Koons is still going from strength to strength.
His first ever solo show in the UK in a public gallery, the exhibition is a combination of loans as well as some brand new pieces. Kitsch, bold, surreal and full of bizarre combinations of everyday objects, cartoon imagery, art-historical references and children’s toys, this is signature Koons – just the way we like it.
Inflatable toys, which have appeared in his work since the late 1970s, make an appearance once again, this time juxtaposed with everyday objects such as rubbish bins and plastic chairs. And while they bear an uncanny resemblance to the plastic toy they are based on, are in fact cast in aluminium and painted.
‘Inflatables are a symbol of optimism,’ he explains. ‘We are ourselves inflatables full of air. Every time we take a breath we show we are alive and when we exhale it is a symbol of death. Inflatables therefore are in a permanent state of optimism.’
The paintings are complex and layered compositions that combine disparate images both found and created by Koons, including most prominently the recognisable figures of Popeye and Olive Oyl. Apart from perhaps the fact that Popeye is a character conceived during the Great Depression and therefore a fitting character to rediscover and explore now, this show doesn’t break any current taboos or step on new ground, but when it comes to Koons, we wouldn't have it any other way.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
ADDRESS
Kensington Gardens
London W2 3XA
Harriet Lloyd-Smith was the Arts Editor of Wallpaper*, responsible for the art pages across digital and print, including profiles, exhibition reviews, and contemporary art collaborations. She started at Wallpaper* in 2017 and has written for leading contemporary art publications, auction houses and arts charities, and lectured on review writing and art journalism. When she’s not writing about art, she’s making her own.
-
The world’s best swimwear brands, according to Wallpaper*
From architectural precision to a sense of ease and luxury, our comprehensive guide to the world’s best swimwear brands – for both men and women – will help you find the perfect beach attire this summer
-
Aesop’s Queer Library bookmarks brilliant literature, no purchase required
Returning to London’s Soho, 3-6 July 2025, the Queer Library pop-up offers complimentary books by LGBTQIA+ authors and allies
-
Wangechi Mutu's powerful sculptures take over the palatial interiors of Rome's Galleria Borghese
The Kenyan-born artist is the first living woman to have a solo exhibition at the villa
-
At home with Jeff Koons
We visit Jeff Koons (via Zoom) in his New York City studio to discuss transcendence, the Renaissance, and his show, ‘Shine’ at Palazzo Strozzi, Florence
-
Jeff Koons is putting a new shine on the Ashmolean
The opinion-dividing master of the modern readymade is at the centre of a newly opened exhibition at the Oxford museum
-
Art, commerce and the 1980s: how the decade became a turning point for mass media
-
Ubiquitous inflatables: Jeff Koons reveals a new retrospective at the Guggenheim Bilbao
-
Phillips auction house decamps to a new Berkeley Square base designed by Aukett Swanke
-
Jeff Koons’ Technicolor takeover of the Whitney Museum
-
Art Basel Miami Beach 2013: The Florida fair steps out of the shadows of its Swiss sibling
-
Jeff Koons at Versailles