Three years in, Veuve Clicquot’s ‘Widow Series’ has become an autumn staple of London’s cultural calendar. Invented to celebrate the pioneering champagne icon Madame Clicquot, who was widowed at just 27, the immersive art event is handed to a different creative team each year, with the aim of fashioning a night to remember while raising money for AIDS charity Amfar.
Last year’s FKA Twigs-curated installation was a hit, selling out in 20 minutes and garnering over 11 million online impressions. With a lot to live up to, this year’s team was in safe hands, with style doyenne and iconic fashion editor Carine Roitfeld steering the ship alongside creative director Patrick Kinmonth.
The longtime collaborators, who first worked together on a Mario Testino photo shoot in the 1990s, are a formidable force, as well as being fierce friends. ‘Patrick is the most generous storyteller,’ says Roitfeld. ‘And this was a big production – which is putting it mildly.’
Carine Roitfeld at the entrance to ‘Seven’
Entitled ‘Seven’, and themed around the deadly sins, guests are taken on a vice-laden journey across four floors of raw concrete in an expansive subterranean Islington venue, journeying into the pits of Dante’s Inferno. It’s a bold move for Roitfeld, a self-confessed ‘pages person’, to work on an installation of this scale. ‘I work in magazines – this is totally new for me,’ she says. ‘So I’ve brought a few of my fashion family in to help.’
Notable collaborators have shown up in force. Guests feel the furore of wrath through the eyes of Fendi and we’re toyed with by lusty models in red PVC courtesy of Atsuko Kudo, all the while being satiated with VC Extra Brut by ‘widow’ waitresses dressed in black lace by Tom Ford.
The melding of art installation and ‘the fashion world’ is something Kinmonth has enjoyed seeing develop throughout his career. ‘The change has been tremendously slow but absolutely permanent,’ he says. ‘Fashion is no longer regarded as something superficial, where clothes just come at the end. People understand that clothes are a manifestation of deep cultural processes. They are extremely legible and can be experimented with in these kinds of settings.’
The costuming, set design and performance act as the crystal glass in which the champagne sits – with the latter remaining very much the star of the show. In a final act of pure, unadulterated extravagance (and a full embodiment of gluttony) guests are invited to chuck their champagne glasses over a ledge and watch them fall four stories, creating a mosaic of shards across the floor. If this is Inferno, we want a one way ticket to hell.
The third iteration of Veuve Clicquot’s Widow Series, ‘Seven’ was curated this year by Carine Roitfeld
The Gluttony room featured a glass coffin filled with rotting food
Sloth was represented by a stack of mattresses, with an actor trapped inbetween
INFORMATION
‘Seven’ ran from 20 – 22 October. For more information, visit the Veuve Clicquot website
ADDRESS
17 Islington Green
London, N1 2XH
-
In Shanghai, Hermès conjures a ‘cosmopolitan explorer’ for its one-off show on the Huangpu RiverNadège Vanhée, artistic director of Hermès’ womenswear collections, presented ‘The Second Chapter’ of her A/W 2025 collection earlier this evening (13 June 2025) against the futuristic skyline of Shanghai
-
Out of office: the Wallpaper* editors’ picks of the weekIt was a jam-packed week for the Wallpaper* staff, entailing furniture, tech and music launches and lots of good food – from afternoon tea to omakase
-
Peugeot brings back a classic performance badge for the electric era: meet the E-208 GTiPeugeot has unveiled the new E-208 GTi, a performance EV designed to hark back to a golden age of compact sports cars
-
Out of office: the Wallpaper* editors’ picks of the week
It was a jam-packed week for the Wallpaper* staff, entailing furniture, tech and music launches and lots of good food – from afternoon tea to omakase
-
London calling! Artists celebrate the city at Saatchi YatesLondon has long been an inspiration for both superstar artists and newer talent. Saatchi Yates gathers some of the best
-
Alexandra Metcalf creates an unsettling Victorian world in LondonAlexandra Metcalf turns The Perimeter into a alternate world in exhibition, 'Gaaaaaaasp'
-
Lubaina Himid and Magda Stawarska’s new show at Kettle’s Yard will uncover the missing narratives in everyday life storiesThe artists and partners in life are collaborating on an immersive takeover of Kettle’s Yard, Cambridge, in an exhibition that delves into a lost literary legacy
-
Sexual health since 1987: archival LGBTQIA+ posters on show at Studio VoltaireA look back at how grassroots movements emphasised the need for effective sexual health for the LGBTQIA+ community with a host of playful and informative posters, now part of a London exhibition
-
Ten things to see at London Gallery WeekendAs 125 galleries across London take part from 6-8 June 2025, here are ten things not to miss, from David Hockney’s ‘Love’ series to Kayode Ojo’s look at the superficiality of taste
-
Out of office: what the Wallpaper* editors have been up to this weekThis week saw the Wallpaper* team jet-setting to Jordan and New York; those of us left in London had to make do with being transported via the power of music at rooftop bars, live sets and hologram performances
-
See the fruits of Niki de Saint Phalle and Jean Tinguely's creative and romantic union at Hauser & Wirth SomersetAn intimate exhibition at Hauser & Wirth Somerset explores three decades of a creative partnership
