A year on from when the UK entered its first lockdown, ‘Hang Together' emerges. The aptly named online print store was, like so many digital initiatives that bloomed in the age of physical distance and shuttered shops, born from a desire to remain connected and collaborative throughout the pandemic.
Created by London-based art directors Dom and Jo Murray-Bell, the digital shop works with both emerging and established artists, designers, illustrators and photographers to present an exclusive edit of reasonably priced art prints (starting at £25).
Hang Together: a collaboration
The creative duo – having worked with likes of Wallpaper*, SHOW, Selfridges, Bally and more – have used their network of contemporary image makers to provide a platform for showcasing work, while taking the legwork out of finding unique and alternative art prints and wall art for a receptive global audience. ‘We felt like it was a good time to launch a creative business which was about enhancing the spaces that we live in,' they explain.
The duo site art with ‘a bold, graphic aesthetic' as the driving force behind the launch collection. Pick an architectural still life photograph from Baker & Evans, a Bauhaus-inspired interpretation of building blocks by Mitch Payne, or a surreal landscape from Petra Eriksson. The edit is currently small and select – but Hang Together is always looking for new ideas. ‘We really value the collaborative relationship we have with our artists, rather than simply "stocking" their work,' they explain. ‘We plan on regularly adding new art to the shop.'
Jo and Dom designed the colourful visual identity and website themselves – deliberately wonky ‘Buy' and ‘Read more' buttons hanging oddly like mismanaged picture frames. They also provide a framing service (unlike many print shop start-ups) and print on high quality matte art paper made by Hahnemuhle.
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Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
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