As far as pop-up shops go, we've definitely seen our fair share. A pop-up gallery in a shop, however, is something to note. To coincide with the art frenzy of Frieze and Pavillion of Art & Design that descends on our hometown this week, Brioni has invited interior/furniture designer Francis Sultana to give its London flagship boutique a temporary make over.
Sultana has transformed Brioni's space, a sprawling Georgian townhouse on Mayfair's Bruton Street, into a design centric salon in ode to the British gentleman. Its first and second floors now showcase a selection of Sultana's own work, while recognisable design art pieces from Fredrikson Stallard, Zaha Hadid and Andre Dubreuil are peppered throughout the space.
Sultana has also curated a collection of contemporary art, including work by Francesco Clemente, Noble & Webster, and Mat Collishaw, that will certainly evoke new reactions being viewed in such a sumptuous setting. The pop-up will run for four weeks.
The combination of art and furniture cuts a dash against the classic elegance of the Italian suitmaker's wares. Itself no stranger to artistic flair and collaboration, Brioni's own creative pursuits are also on full display. Adding to the celebration of the kindred union of creative craftsmanship and individuality, the store is hosting a special screening of the 'Handmade' film by the Dutch duo Lernert & Sander, Brioni and White Lodge, commissioned for our Handmade exhibition earlier this year at Brioni HQ in Milan.