Soft-Firm, US: Wallpaper* Architects’ Directory 2022
Wallpaper* Architects’ Directory is our annual round-up of exciting emerging architecture studios. US studio Soft-Firm and its Brooklyn-brownstone transformation Generation House excited us, and the practice has joined the 2022 list

Located within an idyllic private oceanfront community in the Long Island town of East Hampton, Piersons Way was designed by the nearby Sag Harbor-based architecture firm Bates Masi for a young couple and their growing family. Located within a context of more traditional buildings, this modern holiday home adopts an unmistakably contemporary design approach, simultaneously incorporating key elements of the local vernacular.
The request for a balance between old and new was a central part of the client's brief and the architects responded accordingly. The property's overall forms are clean and simple, and its volume is broken down into several low, unobtrusive and interconnected pitched roof structures. The house's gable roofs are typical of the area's potato barns. Inside, the ceiling's 7-ft-thick glue-laminated wood beams, supported by steel girders and columns, are left exposed on the ground floor, referencing similar local structures.
The linear property has a clear internal arrangement. The ground level's extensive, L-shaped common areas are complemented by a smaller bedroom volume on the same level. The family's main private areas are located upstairs and include three further bedrooms and a master bedroom suite. Outdoor spaces include a pool, a fire pit and a spa offering spectacular views of the ocean.
A slope was built on one end of the plot, starting from ground level and reaching up to the second floor. This helps the house appear smaller and more discreet from the street, while also ensuring an element of privacy for the owners, protecting the garden.
Timber is the main material, cladding the house both inside and out. The seamless ground floor wooden ceiling becomes a 12in by 90in long cantilever that creates shade for the outdoor areas; inside, round recesses are carved into it in order to house bespoke lighting elements. The same method of carving is used to form custom furniture around the house, while the staircases feature thick timber treads that reference the natural surroundings.
The house's external skin is constructed in cedar wood, weathering steel and Alaskan yellow shakes, the former chosen for its durability and low maintenance. It is set to age beautifully over time, matching nearby structures and making this weekend retreat feel comfortably at home in its locale.
The house's pitched roofs are a key detail in the project, as they are inspired by those used for the area's traditional potato barns
The structure is generous in scale, but the architects broke down the overall volume by spreading it across different wings, making the house appear low and discreet
The house's ground level is the perfect entertainment area, featuring large, high-ceilinged spaces with views out to the garden. The building's more private rooms are placed on the top floor, which is reserved for the family
The project's landscaping includes a slope that links ground and top levels. This makes the house appear smaller from the street, but also allows the bedrooms to connect directly with the lower level entertainment spaces
The house's external skin is made from cedar wood, weathering steel and Alaskan yellow shakes, which clad the roof and side walls
Wood was chosen as the main material for its durability, low maintenance and ability to age beautifully
It features heavily in both the house's interior details and surfaces, and exterior elements
For example, the ground floor's striking wooden ceiling juts out and becomes a canopy that shades the outdoor terrace
Inside, round holes are carved out of the ceiling timber to make space for lighting fixtures
The thick stair treads are constructed of the same rich material, linking the house with its natural surroundings
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Out of office: The Wallpaper* editors' picks of the week
The London office of Wallpaper* had a very important visitor this week. Elsewhere, the team traverse a week at Frieze
-
Alexandre de Betak on getting lost to find himself in London
As the world-renowned artistic director opens his first personal studio in London during Frieze Week, Alexandre de Betak reflects on leaving the fashion runway behind to explore light, space and creative freedom
-
Step inside Faye Toogood's intimate cabinet of curiosities at PAD London
For PAD London 2025, (until 19 October) Faye Toogood presents The Magpie’s Nest with Friedman Benda
-
Explore Tom Kundig’s unusual houses, from studios on wheels to cabins slotted into boulders
The American architect’s entire residential portfolio is the subject of a comprehensive new book, ‘Tom Kundig: Complete Houses’
-
Ballman Khaplova creates a light-filled artist’s studio in upstate New York
This modest artist’s studio provides a creative with an atelier and office in the grounds of an old farmhouse, embedding her practice in the surrounding landscape
-
The most important works of modernist landscape architecture in the US
Modernist landscapes quite literally grew alongside the modern architecture movement. Field specialist and advocate Charles A. Birnbaum takes us on a tour of some of the finest examples
-
Jeanne Gang’s single malt whisky decanter offers a balance ‘between utility and beauty’
The architect’s whisky decanter, 'Artistry in Oak', brings a sculptural dimension to Gordon & MacPhail's single malt
-
An idyllic slice of midcentury design, the 1954 Norton House has gone on the market
Norton House in Pasadena, carefully crafted around its sloping site by Buff, Straub & Hensman, embodies the Californian ideal of the suburban modern house embedded within a private landscape
-
Herzog & de Meuron and Piet Oudolf unveil Calder Gardens in Philadelphia
The new cultural landmark presents Alexander Calder’s work in dialogue with nature and architecture, alongside the release of Jacques Herzog’s 'Sketches & Notes'. Ellie Stathaki interviews Herzog about the project.
-
Meet Studio Zewde, the Harlem practice that's creating landscapes 'rooted in cultural narratives, ecology and memory'
Ahead of a string of prestigious project openings, we check in with firm founder Sara Zewde
-
The best of California desert architecture, from midcentury gems to mirrored dwellings
While architecture has long employed strategies to cool buildings in arid environments, California desert architecture developed its own distinct identity –giving rise, notably, to a wave of iconic midcentury designs