High life: new interiors launched at London’s South Bank Tower
Originally designed by Richard Seifert (also the architect behind Tower 42 and Centrepoint), the South Bank Tower has been an icon of south London’s skyline since its launch in 1972. The prominent high rise is now about to enter its next chapter in life, following a swanky redesign by KPF (Kohn Pedersen Fox Associates) for real estate firm CIT and a range of contributions by some of the capital's leading interior firms.
The project, which has been in the works since 2010, had its shell finished this past October, and with the first residents already moving in, the final set of interior fit-outs are ready to go ahead. Marking this, CIT have just announced the launch of a new collection of apartment packages by designers 1508 London, Goddard Littlefair, Studio Ashby and Rachel Winham.
Already offering a variety of styles and rich amenities, it’s no surprise that the 41-storey skyscraper is over 80 per cent sold. The new interiors were inspired to reflect the mood and style of the South Bank’s wider area, offering striking panoramas on every floor. Created to appeal to today’s design-conscious buyers, explains CIT, the apartments match world-class architecture with high quality furniture and fittings.
The development totals 193 units, ranging from studios to four-bedroom apartments. Four penthouses crown the tower, while facilities for the residents include one of London’s largest roof terraces, a rooftop lounge, a business suite, a private cinema room, a 20-metre pool, sauna and steam room, and state-of-the-art gym.
The brand new show apartments – two on the 36th floor by 1508 London and Goddard Littlefair, and two on the 24th floor by Studio Ashby and Rachel Winham, respectively – are now available to view.
The project, which has been in the works since 2010, had its shell finished this past October, and with the first residents already moving in, the final set of interior fit-outs are ready to go ahead
The interiors were designed to reflect the mood and style of the South Bank’s wider area, offering striking panoramas on every floor
The development totals 193 units, ranging from studios to four-bedroom apartments
Already offering a variety of styles and rich amenities, it’s no surprise that the 41-storey skyscraper is over 80 per cent sold. Pictured: the reception of Rachel Winham's show apartment
The South Bank Tower has been an icon of south London’s skyline since its launch in 1972
Winham's show apartment, pictured, lives on the 24th floor
INFORMATION
For more information, visit the South Bank Tower’s website
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Ellie Stathaki is the Architecture & Environment Director at Wallpaper*. She trained as an architect at the Aristotle University of Thessaloniki in Greece and studied architectural history at the Bartlett in London. Now an established journalist, she has been a member of the Wallpaper* team since 2006, visiting buildings across the globe and interviewing leading architects such as Tadao Ando and Rem Koolhaas. Ellie has also taken part in judging panels, moderated events, curated shows and contributed in books, such as The Contemporary House (Thames & Hudson, 2018), Glenn Sestig Architecture Diary (2020) and House London (2022).
-
Elevate your fitness journey at the best luxury gyms in LondonWhether you want to embrace your inner zen or throw a boxing punch, here is our pick of the best luxury gyms in London, offering superior services and surroundings
-
Nifemi Marcus-Bello in Lagos: ‘The conditions and histories of Africa are my greatest inspiration’As the Nigerian designer stages ‘Material Affirmations: Acts I–III’ at Tiwani Contemporary (until 10 January 2026), he speaks to Wallpaper* about African craft and industry, and Lagos as his muse
-
Salone del Mobile 2026 will embrace collectible design with Salone RaritasToday, Salone del Mobile announced Salone Raritas, a new exhibition space at the fair (from 21-26 April 2026) which will open its grounds to collectible design, curated by Annalisa Rosso and created in collaboration with Formafantasma
-
The new office of the Italian embassy in London is a love letter to the country’s creativityWallpaper* takes a peek inside Casa Italia, the new Italian embassy in London, designed by our long-time collaborator Nick Vinson
-
Sophie Smallhorn’s plywood tables for Uncommon Projects are colourful and modularThese modular tables by the artist and the plywood specialist play with colour for function, fun and flexibility
-
American vision meets British craft in Billy Cotton’s new collaboration with Soane BritainYes, there’s rattan, but the lauded New York designer also brought in brass, oak and more. ‘There’s a sort of alchemy to these materials,’ he says
-
A new coffee table book proves that one designer’s trash is another’s treasureThe Rizzoli tome, launching today (16 September 2025), delves into the philosophy and process of Retrouvius, a design studio reclaiming salvaged materials in weird and wonderful ways
-
Welcome to Salt, a London hair salon-turned-immersive audio experienceStyling meets sound design at Salt’s second London outpost, a high-concept space by Unknown Works designed to be heard as much as seen
-
How do you modernise a home without making it feel modern? This farmhouse renovation is a stunning case studyA 300-year-old English farmhouse has been given a new lease of life while staying true to the old ways
-
Step inside a neoclassical-inspired apartment in The Whiteley’s clock towerSituated within London’s former Whiteleys department store, this newly unveiled residence combines Italian elegance, courtesy of furnishings by Maxalto, with architectural heritage
-
Jessica Anne Woodley’s ‘joyfully imperfect’ furniture seeks your inner childThe designer is launching GliFfY, a furniture studio offering playful forms that reflect on her personal growth