Those with a predeliction for lobby design will salivate over ODA’s chocolate-coloured design for the Chelsea Mercantile building on 7th Avenue in Manhattan. Entering the lobby – which wraps up metal surfaces with vintage lamps and softly patterned walls – you will find yourself in an elegant reverie of chocolate and chestnut tones.
The 19-storey Chelsea Mercantile is an amalgamation of three pre-war buildings dating back to 1908 on a former garment industry and textile manufacturing site. ODA – a practice refining the art of developing, designing and thinking – was tasked with the challenge to unite the buildings with a new lobby.
The 8,000 sq ft space had a peculiar shape, due to its patchwork architectural history, and it was ODA’s job to stitch it back together in the most functional way, whilst reflecting the history of the building and creating something delectable.
‘The garment industry – the industrial history of the building, and the fact that the building used to create fabric – inspired us to think of spools of fabric and tailoring methods as a structure for the new lobby design. The walls are shaped organically, with the wall shapes resembling the fabric spools of the time. And these shapes invite and direct the observer into and through a sense of revealing and discovery,’ says Ryoko Okada, director of interiors at ODA, who headed up the project.
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Instead of an 'in-between' space, ODA wanted to create a space that would ‘hold its own importance,’ says Okada. Echoing the grand presence of the façade, the interior of the lobby is heady and atmospheric. A vintage glass lamp crowns a seating area, while a mail room with curved wall of black metal mailbox brings some 50s glamour to picking up your bills.
Robust base materials bring flow to the circulation. Honed nublado light marble with chevron patterning by Stone Source sweeps across the floor, and a metallic ceiling adds slithers of reflections to the dense interior.
The walls help to divide and direct with a subtle variation in materials. Flat and rippled maple and walnut panels are alternated with curved metal panels with a rose finish by Amuneal, and ribbed glass in the mailroom.
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