Gallery
Gucci, Spring/Summer '08
Gucci
Under Frida Giannini, Gucci is all about shine; from the polished white Namibian marble runway right through to the chrome scripted Gucci logo on the wall and the silver oxford shoes. Good boy/bad Boy was how she called the collection, her third as Creative Director of Menswear, and the boys she had in mind seemed to be 50s varsity freshmen.
The show was almost entirely white, black and red with the odd flash of green and silver. Red was the predominant accent, appearing as a shadow through graphic oversized black and white checks, and in the Gucci stripes (traditionally in red and green) this time mixed with black and white.
The skinniest suits seen this week in Milan were cut in optical Prince of Wales and Windsor checks, what Giannini called graphic dressing. The 50s thing turned up also in drainpipe pants and jeans, striped cardigans (black or white and red) as well as baseball jackets and polo shirts embroidered with G patches. There were balloon and fish prints for high summer and nautical references in a white-soled deck shoe and rope belts, slung around the hips on the cuffed shorts.
Evenings at Gucci are formal, but the bow tie has gone and been replaced by a cummerbund, often in red, low slung and so skinny you could almost mistake if for a belt.