Milan and Paris fashion week S/S 2012 venues: Menswear

Prada's perfectly organised field had 600 guests seated on blue foam blocks that were individually spaced in 1.5 x 1.5m grids throughout the entire hall of the Prada Foundation in via Fogazzaro 36. Based on a disciplined spacial system, the field looked to transform the fashion crowd into regimented and isolated individuals while models walked through the audience - a take on the new collection being challenged (and in a sense confronted) by each guest

© OMA; Photography by Agostino Osio

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