Vionnet debuts its first store in Paris’ golden eighth arrondissement
Having secured a spot on rue Francois 1er within Paris’ golden triangle, 100-year-old fashion label Vionnet opened the doors to its new global flagship earlier this month during the fanfare of fashion week.
Just a stone’s throw from Madeleine Vionnet’s original atelier on Avenue Montaigne, the new 250 sq m store pays homage to the legendary couturier through its opulent design. The label’s owner Goga Ashkenazi, who heads both the creative and business sides of the label, appointed architect Renato Montagner to design the space. 'The maison Vionnet has returned to the city where its story began over a century ago,' said Ashkenazi. 'The key to my collaboration with Renato was using his ability to reinterpret the original atmosphere of a maison where the project becomes a private experience.'
Crafted in a warm palette of marble, onyx, copper, crystal, mirror and walnut parquet, Montagner’s vision sees towering classical columns merge with Vionnet’s Grecian-inspired draped fabric gowns. Glossy brass geometric fixtures evoke Art Deco opulence while vintage illustrations, originally drawn by Futurist artist Thayaht for Vionnet, have been pulled from the house’s archives and re-created on Murano glass windows and carpets.
The new store is Vionnet’s first since Ashkenazi purchased the label in 2012 and comes just a few weeks after Hussein Chalayan was again took a bow on the brand's S/S 2016 runway.
INFORMATION
Photography: Courtesy of Vionnet
ADDRESS
Vionnet
31 Rue François 1er
Paris, 75008
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Misha Khan masters anti-conformism with a furniture collection inspired by human shapes
Misha Khan presents 'Morphologica' a collection including a sofa and an armchair for the eclectic Italian brand Meritalia, marking the American designer's first collaboration with a furniture brand
By Maria Cristina Didero Published
-
Hudson Valley Residence is a low-lying retreat that seamlessly blends into the horizon
Designed by HGX Design, Hudson Valley Residence is a scenic home offering unobstructed views across the Catskill Mountains in Upstate New York
By Tianna Williams Published
-
Alessandro Michele is Valentino’s new creative director
Former Gucci creative director Alessandro Michele is named the successor to Pierpaolo Piccioli at the Roman house
By Jack Moss Published
-
AlphaTauri’s Salzburg HQ is a science fiction fantasy
Browse in-store, buy online: the future-focused mentality of AlphaTauri
By Simon Mills Last updated
-
Manu Atelier's first boutique nods to Le Corbusier in Istanbul
The cult Istanbul-based label introduces bold, sculptural expressionism into this first bricks and mortar store
By Laura Hawkins Last updated
-
Louis Vuitton's Ginza Namiki flagship evokes a rippling pillar of water
Japanese architect Jun Aoki creates a water-like facade for Louis Vuitton's Ginza Namiki Tokyo flagship
By Danielle Demetriou Last updated
-
Alternative retail websites for fashionable festive gifting
Look to luxury etailers Rêve En Vert, APOC Store and Doda the Store, Aspect and Zero-Living for feel-good gifting options that support emerging creatives and artists, and have a sustainability-focused mindset
By Laura Hawkins Last updated
-
Aspesi’s upcycled shirt is a winter wardrobe staple
The Italian brand's Shirt-Jacket 13 silhouette is well padded with eco-credentials
By Laura Hawkins Last updated
-
David Chipperfield designs Furla's new flagship in Milan's historic Piazza Duomo
Gio Ponti, Vico Magistretti and Achille Castiglione inspire the brand's newest Milan boutique
By Laura Hawkins Last updated
-
Morocco-based Marrakshi Life combines traditional techniques with a New York aesthetic
Clothing brand Marrakshi Life champions a unisex, hand-tailored line
By Grace Cook Last updated
-
Tiaan Nagel’s art collector-inspired store in Johannesburg
Tiaan Nagel has partnered with interior-architecture studio Tonic Design on a new flagship store in Johannesburg's Hyde Park Corner
By Sean O'Toole Last updated