the limestone tones had a bleached quality that brightened up Armani’s soft wools, silks and even his python
(Image credit: Jason Lloyd-Evans)

Giorgio Armani prefaced his fashion show this season with a short film directed by Italian director Paolo Sorrentino. Entitled Sabbia, the film took us across Italy's beaches and emerald waters, stopping by to catch a pair of lovers tangled up in rope on a sandy shore. It was shot well and visually catching, and set the scene for Armani's spring collection that was awash in sandy colours. Warmer than beige and not as ubiquitous as his greige, the limestone tones had a bleached quality that brightened up Armani’s soft wools, silks and even his python. We liked a lot of the spotty animal prints in this collection but the pattern play went slightly off track when it came to the motifs of wind blown sand that were literally printed over and over again on filmy transparent georgette. Armani does much better - and more contemporary - clothes when he cuts denser fabrics like the super chic white pants he paired with white trainers and a structured boxy white top that was broken into embroidery-like shards.

Armani does much better - and more contemporary - clothes when he cuts denser fabrics like the super chic white pants


(Image credit: Jason Lloyd-Evans)

Armani's spring collection that was awash in sandy colours

(Image credit: Jason Lloyd-Evans)

a bleached quality that brightened up Armani’s soft wools

(Image credit: Jason Lloyd-Evans)

Armani does much better - and more contemporary - clothes when he cuts denser fabrics like the super chic white pants he paired with white trainers and a structured boxy white top that was broken into embroidery-like shards.

(Image credit: Jason Lloyd-Evans)

JJ Martin