Bamford London and Dover Street Market launch limited-edition Snoopy watch

The Dover Street Market x Bamford London Snoopy GMT watch combines a clean design with humorous design codes

Analogue watch
(Image credit: TBC)

Bamford London and Dover Street Market are inspired by comic-book royalty for their latest collaboration. The new Dover Street Market x Bamford London Snoopy GMT celebrates Peanuts’ lovable hound, with Snoopy – arguably the world’s most famous beagle – taking centre stage on the clean white dial of the stainless steel watch.

Offbeat design codes and humorous ticks collide in the watch, the latest in a series of retro collections for George Bamford, founder of Bamford London, who in the past has paid tribute to icons across a multitude of media, from Sesame Street to Popeye. ‘I love character watches and the way they brighten up your day when you look down at your wrist,’ says Bamford, adding, ‘I find the open dial works really well in creating a retro modern design whilst combining humour with the character.’

snoopy watch and snoopy

(Image credit: TBC)

He is frequently inspired by the past for his pieces, which nod to the classic watchmaking design epitomised by Gerald Genta. Here, a clean face is broken only by Snoopy’s arms, which tell the time, assisted by treasured sidekick Woodstock, who perches on the 24-hour GMT hand. Functionality is interwoven throughout, with a rubber compound strap that incorporates the durable fabric, cordura, to ensure easy wearability.

‘All eras of watchmaking inspire me,’ he says. ‘I love learning from the past to create a future product. The inspiration behind the Bamford GMT was a retro-modern case with a beautiful step on the case. I love working with characters and continuing to work with Peanuts is amazing.’

The watch marks a continuation of a long relationship with Dover Street Market. ‘We have been working with Dover Street Market almost since the day Bamford Watch Department started,’ Bamford says, referring to his wider brand. ‘I am always inspired when I visit their stores. I love what they have done with Snoopy on other products, like T-shirts, which I can never resist, as a huge Snoopy fan. They are great friends of the business, so it is amazing to work on this Snoopy GMT with them.’


Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat design trends and in-depth profiles, and written extensively across the worlds of culture and luxury. She enjoys meeting artists and designers, viewing exhibitions and conducting interviews on her frequent travels.