Show and tell

B&B Italia celebrates five decades of furniture with a film exploring its magnificent history

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Inaugurated way back on 13 April 1966, today B&B Italia turns 50 with much to celebrate. Pioneers in elevating furniture to a culture, the brand is embracing five fantastic decades with a bookand film that give us a window into their journey of success.

In this excerpt, the brand delves into the visionary and modernist approach of the late founder Piero Ambrogio Busnelli, who enlisted the young and then-unknown architect Renzo Piano in 1971 to build its HQ. It was this forward-thinking aesthetic that exemplifies B&B Italia’s unique vision of ‘adventure, challenge, and innovation’. See the full film here

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