Street smart

An East London street artist and Internet safety giant might not seem like natural bedfellows. But this year, Kaspersky Labs has teamed up with graphic graffiti artist Ben Eine on a multifaceted collaboration.

A short film profile of Eine, Back to Work, premiered on 4 October at Electric Cinema in Shoreditch – a stone’s throw from streets decorated pavement to roof by Eine’s work. To complement the movie, which offers a rare look-round the artist’s studio, Eine has put his vivid spin on the Total Security product’s packaging design, and developed a limited edition print for Kaspersky. Both are themed around traditional circus typography, rendered in the artist’s signature colourful spray paint.

Known for its support of the arts, this collaboration follows a long line of Kaspersky Lab’s cultural partnerships, including a four-year long sponsorship of London’s Moniker Art Fair (which filled the Truman Brewery from 4-8 October during Frieze Week). The cultural drive is spearheaded by Kaspersky’s marketing director (and avid steet art collector) Aldo Fucelli Pessot, who is ‘committed to fostering and protecting creative endeavour, within the arts just as within business’.