Spanish for ‘The Beautiful and The Damned’, Hermosos y Maldito is a new culinary hotspot that nods to F. Scott Fitzgerald’s second novel, which embraced the jazz age in pre-First World War New York.

Located inside Madrid’s TÓTEM hotel, creative agency, Better, decked one half of the space out with sumptuous cerise velvet banquets, richly coloured navy floral wallpaper by Bárbara Osorio, Gubi pendant lights and floor-to-ceiling velvet curtains, while the other side – a more casual lunch spot – features blond oak Søborg chairs by Danish firm Fredericia, mid-century sideboards festooned with wild flowers, tableware by Madrid-based trio Vajillas de Ultramar and an attractive laser cut screen divider.

Food, by Rodolfo de Bernardi and Nacho Tirado’s is health-conscious Mediterranean home-style cooking, while the damned comes in the form of a round-the-clock Prohibition-style bar, featuring a vast menu of classics along with bespoke creations by mixologist Fran Camino.