Tsumamigui — Tokyo, Japan
When Japan’s largest sushi-chain Sushiro decided to boost the image of its rather bland interiors, they turned to Oki Sato and his team at Nendo. The resulting Tsumamigui is a chic monotone affair positioned as a ’Smart Sushi Dining’ experience. Nendo headed all the design elements, including uniforms, tableware and logo, resulting in a unified and clean interior, with a variety of seating options and noticeable no sushi counter or conveyer-belt in sight. If well received by discerning young Japanese OL’s (office ladies) who are the main target of the design, there is a good chance we might see many more of these popping up around Tokyo.