The interior of Tsumamigui restaurant in Tokyo
(Image credit: press)

When Japan’s largest sushi-chain Sushiro decided to boost the image of its rather bland interiors, they turned to Oki Sato and his team at Nendo. The resulting Tsumamigui is a chic monotone affair positioned as a 'Smart Sushi Dining' experience. Nendo headed all the design elements, including uniforms, tableware and logo, resulting in a unified and clean interior, with a variety of seating options and noticeable no sushi counter or conveyer-belt in sight. If well received by discerning young Japanese OL’s (office ladies) who are the main target of the design, there is a good chance we might see many more of these popping up around Tokyo.

The interior of Tsumamigui

(Image credit: press)

Inside photos of Tsumamigui

(Image credit: press)


1 Chome-30-10 Aobadai
Tokyo-to 153-0042


Originally from Denmark, Jens H. Jensen has been calling Japan his home for almost two decades. Since 2014 he has worked with Wallpaper* as the Japan Editor. His main interests are architecture, crafts and design. Besides writing and editing, he consults numerous business in Japan and beyond and designs and build retail, residential and moving (read: vans) interiors.