Tsumamigui — Tokyo, Japan

When Japan’s largest sushi-chain Sushiro decided to boost the image of its rather bland interiors, they turned to Oki Sato and his team at Nendo. The resulting Tsumamigui is a chic monotone affair positioned as a 'Smart Sushi Dining' experience. Nendo headed all the design elements, including uniforms, tableware and logo, resulting in a unified and clean interior, with a variety of seating options and noticeable no sushi counter or conveyer-belt in sight. If well received by discerning young Japanese OL’s (office ladies) who are the main target of the design, there is a good chance we might see many more of these popping up around Tokyo.
ADDRESS
1 Chome-30-10 Aobadai
Meguro-ku
Tokyo-to 153-0042
Japan
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Originally from Denmark, Jens H. Jensen has been calling Japan his home for almost two decades. Since 2014 he has worked with Wallpaper* as the Japan Editor. His main interests are architecture, crafts and design. Besides writing and editing, he consults numerous business in Japan and beyond and designs and build retail, residential and moving (read: vans) interiors.
-
A European-style café opens next to London’s Saatchi Gallery
Designed by Dion & Arles, Cafe Linea serves fresh pâtisseries, global dishes and sparkling wines in a stunning Grade II-listed setting
-
Home is where Beethoven Market is – a joyful Italian restaurant in LA’s Mar Vista
In Mar Vista, a historic space is reborn as a modern-day gathering spot, an Italian-infused restaurant where rotisserie chicken, handmade pasta and tableside tiramisu welcome you like family
-
This Canadian house is a precise domestic composition perched on the Nova Scotian coast
Bishop McDowell completed a new Canadian house overlooking the Atlantic, using minimal details and traditional forms to create a refined family home
-
Tune into the rhythm of Tokyo’s most ambitious record shop
Vinyl Delivery Service in east Tokyo’s Skwat Kameari Art Centre is spinning a new narrative for the traditional record store model
-
Wallpaper* checks in at Waldorf Astoria Osaka
‘It’s rare to work on a brand new hotel of this scale in Japan in today’s landscape,’ says designer Andre Fu about Osaka’s newest luxury hotel. Wallpaper* paid it an early visit
-
Wallpaper* checks in at Rosewood Miyakojima: ‘Japan, but not as most people know it’
Rosewood Miyakojima offers a smooth balance of intuitive Japanese ‘omotenashi’ fused with Rosewood’s luxury edge
-
A new book captures the kitschy allure of Japanese ‘love hotels’
For his latest project, French photographer François Prost documents the whimsical façades that characterise these erotic roadside venues.
-
All aboard the world’s most luxurious train journeys
Stay on track with our pick of the most luxurious train journeys around the world, whether in 1920s-style opulence or contemporary chic
-
Wallpaper* checks in at Hoshino Resorts KAI Akiu: a soothing onsen hotel
In Japan’s bucolic northeast, Hoshino Resorts KAI Akiu breathes new life into a sleepy hot spring village without betraying its ancient roots
-
Shake off the winter chill at these design-led onsen hotels in Japan
Whether you’re heading to the mountains of Hokkaido or the alleys of Kyoto’s Gion district, these immaculately designed onsen hotels will keep the shivers at bay
-
The new hotels you’ll want to stay at in 2025
Where to stay in 2025? Let six of the most-read-about hotel openings of the past 12 months inspire your escape – from a tiny Tokyo bolthole to a Tanzanian safari retreat