Following an eight-month overhaul by Marianna Chiaraluce and Alfredo Monetti of branding and strategy firm, Hospitality Mood, the shell of the formerly abandoned Hotel Sixty, in the seaside Italian town of Riccione, has been given a new lease of life as The Box.
An eclectic, global mix of furnishings dot the property’s spacious public areas and 40 guestrooms. From the brass handmade lamps – courtesy of Lebanese lighting company PSLab – to bedside tables from Moroso, and seating from Knoll and Poland’s 366 Concept, international design cooperation is fully on display.
Guests and locals alike are encouraged to start the day brunching on avocado toast and sipping on a tequila and coffee cocktail at MAD Inside The Box, the hotel’s restaurant led by chef Filippo Benelli. Here, pink Spanish tiles from Vives, serves as a foundation for the art deco wood and marble-accented bar, making it tempting enough to stay for more than ‘just the one’. Steps away, however, the umbrella-dotted shoreline of the pristine Adriatic coast beckons.§
