Geographically The Vera sits neatly within touching distance of three of Tel Aviv’s most distinct areas: the grand stretch of Rothschild Boulevard, with its steely high rises; the artistic Neve Tzedek; and Florentin, the latest ‘hipster hood’, where locals ease into relaxed bars via elegantly faded facades.
In its design, overseen by Yaron Tal Studio, the 39-key boutique draws from each, blending sharp, considered modernity with a sense of put-your-feet-up ease. In the lobby-cum-bar, relaxed furnishings, a help-yourself wine machine and a scattering of curated coffee table books invite guests to linger. Raw, unplastered walls and polished concrete nod to the historic soul of the building, which – like so many others in the city – is a renovation project.
It is the first solo hotel from Danny Tamari, a native who cut his cloth working for the likes of Rocco Forte Hotels and Morgan’s Hotel Group, and in many ways it is his love letter to the city. Tamari’s idea was to create a ‘local anthology’: a project that showcases Tel Aviv’s fertile talent and speaks to a creative, idiosyncratic destination. Bespoke furniture comes from Tel Aviv-based designer Tomer Nachson, while Ohad Benit developed unique light fixtures.
Guestrooms stick to a pithy combination of greys, white, black and brown, while on the dazzling dual-level rooftop, wood meets Mediterranean greenery. From here guests can gaze across to the handsome Shalom Meir Tower, an iconic 1960s skyscraper currently undergoing a facelift. It is the view of a city constantly reimagining itself – much like the view indoors.
