At The Manner, New York has a highly fashionable new living room
The Manner, a new hospitality experience by Standard International in the heart of SoHo, combines the best elements of a hotel, private residence, and members’ club

In describing The Manner, architect Hannes Peer invokes Aldo Rossi and his 1966 book, L’architettura della città. ‘Rossi talks about how cities carry layered memories, and that was key for me in this project,’ Peer explains. ‘That idea of layering was crucial.’
Check into The Manner, New York
Entrance to The Manner
The new Manhattan hotel – also the flagship of a new concept from Standard International – is set on a relatively quiet street in SoHo, its sea foamy-green tiled facade the latest addition to a block of neighbourhood restaurants, coffee shops and wine bars, boutiques and barbers, and paint and furniture stores. The hotel’s surroundings ‘became an essential reference point,’ Peer says: ‘It's a neighbourhood that has always been defined by its convergence of textures, colours, and styles,’ a milieu he hoped to emulate with his design.
At The Manner, this looks like a lobby dense with materials – marble, metal, leather, wood, ceramic, cement – with a hand-glazed terracotta frieze by Giovanni De Francesco on the wall and a pillar-like piece from sculptor Nicholas Shurey. In a second-floor space called the Apartment, the ceiling is covered in glossy cork; the columns framing the fireplace are covered in a roughly textured ceramic relief by sculptor Ben Medansky, and the elevator wall, in more than 5,000 bubble-like tiles (a touch Peer says was a nod to Giò Ponti’s Parco dei Principi in Sorrento).
The lobby at The Manner
The lifts at The Manner
Forceful jewel tones make up the palette for the 97 rooms and suites: mango walls, glossy lipstick-red headboards, and ultramarine closets containing mustard-velvet Lenys World slippers, and in some categories, sofas or banquettes in serpentinite green or muted chartreuse. Parts of the two-story terrace penthouse seem covered in rich red lacquer and velvet. Most furnishings are custom.
‘I wanted The Manner to feel like stepping into a series of curated, intimate environments,’ Peer explains, ‘each with its own distinct character and history, much like the residences I design.’ Moving through the hotel, a guest is meant to feel ‘like a world traveller surrounding themselves with their most cherished memories.’
Interior of The Manner King Suite
Interior of The Manner Penthouse
Interior of The Manner
The Manner is Peer’s first hotel project, which proved to be an asset. ‘Knowing what we wanted to create, I had to choose somebody with a purely residential background,’ explains Verena Haller, Standard International’s chief design officer, who collaborated with Peer on the project, along with the company’s in-house design team. Haller describes The Manner brand as ‘cinematic’ and ‘less playful than The Standard,’ with more privacy and a stronger sense of intimacy. The vision was for ‘interiors that prioritize warmth and human connection,’ she says.
There are no televisions in the rooms or big check-in desk by the entrance. The Apartment space is open to guests and their friends to linger and mingle during aperitivo hour. A rooftop lounge with skyline views is set to open in the spring. ‘Every detail is designed to create a sense of specialness as you enter,’ Haller says. ‘It’s an architectural interpretation of how a hotel should feel – welcoming and inclusive.’
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
The Manner rooftop
The Manner also beckons to its New York City neighbours with a series of venues from chef Alex Stupak. The Otter, the ground-floor all-day restaurant, is wrapped in an epic piece by Spanish muralist and architect Elvira Solana. Focused on international seafood, the menu includes buttery lobster rolls, cocktails flavoured with kombu or sea buckthorn, and a striking bicolour scallop crudo.
Interior of The Otter restaurant
Interior of The Otter restaurant
And Haller’s ‘absolutely favourite space’ is Sloane’s, the moody second-floor bar featuring ‘a collection of art, lighting, furniture, [and] fabrics picked up from travels around the world,’ plus an eye-catching alcove hand-laid with gold leaf. It’s the perfect pit stop for an order of chicken nuggets and a dirty martini with a spoonful of caviar on the side – The Manner’s own twist on a New York classic.
The Manner is located at 58 Thompson St, New York, NY 10012, United States, themanner.com
Interior of the Sloane's bar
Interior of the Sloane's bar
Hannah Walhout is a writer and editor based in Brooklyn, New York. Formerly a senior print editor at Travel + Leisure, she now covers food, travel, design, style, sustainability, and the ways they collide for various print and digital publications.
-
How to be butch: Clark Henley’s sharp, satirical and playful manual is back in print
The 1982 classic, ‘The Butch Manual: The Current Drag and How to Do It’, full of tongue-in-cheek advice, is available once again
-
Aston Martin goes goth, ramping up power, poise and dark glamour with the new Vantage S
These moody images mark the debut of the latest model out of Gaydon, the dynamically focused Aston Martin Vantage S
-
After decades capturing the world’s fashion-set, photographer Johnny Rozsa picks up a paint brush
In his first exhibition of paintings, the New York-based artist celebrates the vibrancy of Tangier while rediscovering a familiar creative outlet
-
Los Angeles’ best bars for craft cocktails and A-list design
From glamorous old Hollywood haunts to trend-setting neighbourhood hangouts, these hotspots serve excellent drinks in an atmosphere unlike anywhere else
-
A local architect’s guide to Joshua Tree
Mirtilla Alliata di Montereale shares her favourite things to do to slow down, look closely, and discover Joshua Tree through a more intentional lens
-
Meet artist Michael McGregor, using hotel stationery as his canvas
Michael McGregor unveils an exclusive postcard set made with notepads from The Luxury Collection properties in Minneapolis, San Francisco and Savannah
-
Home is where Beethoven Market is – a joyful Italian restaurant in LA’s Mar Vista
In Mar Vista, a historic space is reborn as a modern-day gathering spot, an Italian-infused restaurant where rotisserie chicken, handmade pasta and tableside tiramisu welcome you like family
-
Aman New York unveils exclusive US Open-themed experience
Aman’s ‘Season of Champions’ pairs Grand Slam action with personalised recovery and performance treatments designed by Novak Djokovic and Maria Sharapova
-
Caribbean cool meets mid-century glamour at this new LA hotspot
From golden mirrored chambers to jerk-spiced tomahawk steaks, Lucia reimagines Afro-Caribbean dining and design
-
Classic New York restaurants for delicious food and inspired design
From Michelin-starred fine dining to reimagined retro diners, these are the most emblematic (and easy-on-the-eye) places to eat in the Big Apple
-
Inside Hotel Chelsea’s secret basement sushi restaurant
Teruko, a new Japanese restaurant and sushi bar in Hotel Chelsea, marks the final jewel in the hotel’s years-long transformation