MG4 EV brings elegant electrification to a much wider audience
The striking new MG4 EV is helping the Chinese-owned brand garner a new audience and a new image
Last time we got behind the wheel of an MG, we took the opportunity to summarise the convoluted history of this once mighty British sports car brand. In short, MG was founded in 1930, before eventually being messily processed through the British Leyland mill and ending up as a badge attached to lacklustre 1980s-era ‘performance’ cars.
For many, the sale of the MG name to China in 2007 represented all that was rotten about the state of British industry, unable to leverage a hugely well-known brand name into a product people wanted to buy. For a time, it seemed like China’s SAIC could do no better, as the familiar MG octagon found its way onto a series of nondescript but affordable family cars.
But as we pointed out before, China was ahead of the game when it came to electrification, and a badge like MG’s was deemed a perfect fit for a new generation of modestly sized but well-equipped EVs. The company’s range is electrifying fast, beginning with the MG ZS and followed up by the MG5 SW, still one of the only electric estate cars you can buy.
MG4 EV
This, however, is the MG4. Designed in SAIC Motor Technical Centre in London, it is a game-changer for the brand, and perhaps for EVs in general. For a start, it’s the most coherent design to wear the badge since the 1970s, with an especially handsome profile. Although the front end has veiled overtones of current Lamborghini design, it’s distinct and different, setting it apart from similarly priced rivals.
Balancing the right blend of battery weight and range is one of the primary considerations of any EV maker, and the MG4 gets it just about right, with the Long Range model getting a 64kWh battery that gives it an official range of 281 miles. For such a modest-sized car, this is quite impressive, and while the ‘Long Range’ doesn’t quite live up to its name, it’s more than enough to allay anxiety for the majority of journeys.
The interior is well equipped, although obviously built to a price, with some eccentric design options on the touchscreen and a few frustrating display quirks. On the plus side, there’s a wireless charging pad for your phone on the top-of-the-range Trophy models, as well as a 360-degree parking camera. Truly, tech that was once the preserve of the executive is now available to the masses.
On the move, it’s no sports car, but the MG4 soaks up the weight of the battery over bumps and the steering is responsive and direct. Five different driving modes run the gamut from ‘eco’ through to ‘sport’, and the thin design of the battery means there’s a bit more space than rivals can offer.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Other clever touches include the ability to support future battery swap systems, should they ever take root, and a front grille that closes up at speed to maximise the aerodynamics. The MG4 (which is called the MG Mulan in China) does so much more for this fabled badge than its predecessors.
The 2021 MG Cyberster Concept, which previews the 2024 Cyberster electric roadster
As the cultural memory of the original fades away with age, the modern-era’s MG finally has a chance to be much more than mere badge engineering. The company will soon launch a long-awaited sports car, the Cyberster (shades of noughties-era tech thrillers). The latter could well be the very first all-electric two-seat convertible to make it to market, even if it is substantially bigger (and probably pricier) than the cars that made the brand’s name. Then MG will have come full circle, after a long journey through brand misdirection, major shifts in economic and industrial power bases, and technological change.
MG4 EV Trophy Long Range, £31,495, MG.co.uk
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
'Design at its most ambitious': meet the 2025 Royal Designers for IndustryThe Royal Society for Arts announces the five new Royal Designers for Industry as well as two Honorary Royal Designers for Industry
-
A new art museum brings colour, quirk and a celebration of creativity to DohaLawh Wa Qalam: M. F. Husain Museum is awash with colour and character, courtesy of Indian architect Martand Khosla and the Qatar Foundation
-
Out of office: The Wallpaper* editors’ picks of the weekThis week, the Wallpaper* team had its finger on the pulse of architecture, interiors and fashion – while also scooping the latest on the Radiohead reunion and London’s buzziest pizza
-
All hail the compact new Renault Twingo E-Tech – the city car is back in styleRenault continues to pay homage to its heritage by combining it with 21st-century technology. The new Twingo E-Tech is another winner
-
Genesis turns up the heat with its new Magma performance sub-brandGenesis has revealed the hot new GV60 Magma and striking Magma GT Concept in its quest to own luxury performance
-
Around London in sybaritic silence with the majestic all-electric Lunaz Phantom VClassic electrifier Lunaz has turned its skilled hands to the Rolls-Royce Phantom V. We sample the ultimate in zero-emission luxury on the streets of London
-
Avatr Vision Xpectra concept transforms cars into ‘emotionally intelligent companions’Revealed in Munich, electric car maker Avatr’s futuristic Vision Xpectra is a car that is not only beautiful, but a true form of ‘emotive luxury’
-
Dacia wants to make small cars great again – all hail the new Hipster ConceptThe best way to minimise energy use in all its forms is to downsize. The Dacia Hipster Concept is a smart way of making a practical car way more pint-sized
-
The Vanderhall Brawley GTS is a compact but mighty electric off-roaderDeliveries of Vanderhall’s Brawley GTS have started, bringing zero-emission trail driving to enthusiasts across America
-
The Aemotion is a tilting two-seater designed to zip through city trafficAn electric commuting machine, the Aemotion provides swift, safe and enclosed transport for two
-
You can now buy Toyota’s robotised micro-bus, with more autonomy coming soonThe Toyota e-Palette is the urban transport of the future, a multifunctional autonomous vehicle designed to cover several roles in the same day