Vauxhall Mokka-E heralds brand’s new design-led direction
Vauxhall Mokka-E, the brand’s newest electric car, is the crisp, fresh face of a wider new design direction
The Mokka-E is the first serving of Vauxhall’s newly instigated quest for cool. The venerable brand can trace its history all the way back to 1857, and the company became the Vauxhall Iron Works in 1897, a nod to its south London location. Based in Luton since the turn of that century – where it still has substantial factories – Vauxhall became part of the rapidly expanding General Motors in 1925.
Ultimately, its American parents squished the brand together with another acquisition, German manufacturer Opel. Both companies have long shared development, design, and manufacturing, with UK-bound cars bearing the Vauxhall badge and Opel used elsewhere in Europe. Vauxhall and Opel were acquired by the French Groupe PSA in 2017 for over $2bn. In early 2021, the merger of PSA and Fiat Chrysler Automobiles created Stellantis, a monumental global mobility company with an armoury of brands across the spectrum.
Over the decades, Vauxhall has acquired a no-nonsense image, its vehicles representing a Platonic ideal of a car, MPV, or van. Some of the best-selling cars of the century are Vauxhalls, and their ubiquity affords a certain invisibility.
No one lusts over a Vauxhall, but chances are, there’s a model in the range that does everything – and more – that you actually need from a car. So how to shift this image?
Vauxhall Mokka-E reveals new design direction
One answer is electrification, a central core of Stellantis’ vision. Vauxhall (and Opel) are poised to become the desirable face of middle market innovation. The new Mokka-E crystalises this ambition into a single, stand-out model. Although it’s also available as a conventionally powered car, the electrified Mokka offers a 201-mile range (about average, as these things go), but also supports ultra-rapid 100kW charging, which strengthens its use case.
The most important aspect of the car is its design, which stands out with much sharper, more pronounced creases and folds than its rivals, as well as a focus on a prominent ‘face’. Vauxhall calls this new approach ‘Vizor’ design, and it’s a welcome step away from the amorphous forms that had become so widespread in mass market car design, with overly stretched headlights and superfluous curves.
The Mokka-E is a crisp and tightly delineated design. There’s a hint of the company’s last design heyday, back in the 1970s, when Vauxhall successfully Anglicised the angularity of American big-car design and turned it into something altogether unique.
The American designer Wayne Cherry headed up Vauxhall’s design studio from 1975, after a spell at General Motors. His ‘Droopsnoot’ version of the 1973 Firenza since became a modern classic, albeit not a strong seller. There was also Opel’s Manta model (one of the few Opel branded cars sold in the UK), a neat two-door coupé that was recently re-born as a one-off electric restomod.
The Mokka-E’s design taps into the straight edge forms of 1970s design, a visual language that is undergoing something of a revival. Although it’s ironic that an era of big-engined, high-polluting cars is now underpinning the aesthetics of electrification, there’s no denying that there’s freshness to these designs that has been missing for years.
Electrified Vauxhall line-up by 2028
Vauxhall is rolling out the Vizor language to its other models, including the Grandland and Crossland SUVs, as well as the all-new Corsa (the UK’s best-selling car), which will also be available as a pure electric vehicle for the first time. By 2028, the company expects its entire line-up to be fully electric.
While the Mokka-E looks and drives in a very contemporary fashion, the company’s flagship model, the Insignia, has a mountain to climb to make a case for its existence.
There’s nothing wrong with the Insignia at all, but it epitomises Vauxhall’s longstanding role as a supplier of quiet but unstimulating competence. It’s pleasant to drive, well equipped, comfortable, and spacious; all these boxes are ticked without the Insignia inspiring much passion or emotion.
For those who crave simplicity without the distraction of status, Vauxhall’s older models are perfect. Yet big saloons and estates are fast dropping in popularity, just like conventional car sales. Leases, loans, hires and sharing are all here to shake up the market. Throw in the fact that business buyers for cars such as the Insignia are either switching to electric or vanishing altogether, while families switch to SUVs and crossovers, and you can see the writing on the wall.
Vauxhall’s electrification promises more design diversity, just as it does for every big company. The manufacturer that cracks the volume EV market will be welcome by those buyers who are crying out for individuality and innovation. Vauxhall will have to focus hard on its ‘E’ models to maintain its longstanding position of market leader. §