In this halcyon age of Deliveroo and Uber Eats, it was only a matter of time. Welcome to takeaway for dogs. Swedish premium pet food brand Wonderboo will now deliver healthy, delicious meals for your pup, from doormat to dogbowl, right across Europe.
Developed with top veterinary talent Henrik Rönnberg, Wonderboo's plat du jour is 'Swedish Ox Grain Free', an air-dried complete feed, which is made without those pesky grains so many dogs have allergies to. 'We are very pleased and proud to launch a grain-free product and get our dog food recommended by Rönnberg, one of the world's leading veterinarians in his field,' says Magnus Rosengren, CEO and founder of Wonderboo. 'He understands our idea and possesses valuable knowledge and information on how we can improve dogs' health.'
Rönnberg and Rosengren have worked together to replace the substantial wheat content in most dog foods with an allotment of additional fruit and vegetables, including carrot, broccoli and blueberries – no expense spared. For good measure, he's also thrown in some rumen – a natural protein-cum-canine-superfood that has a slightly acidic pH, ideal for dogs, and contains plenty of good bacteria, enzymes and digestion-boosting amino acids.
Created with premium Swedish ox meat, and no additives, a Wonderboo meal is probably healthier than your average human takeaway, and it certainly looks better – each dish comes wrapped in a colourful presentation box that makes our polypropylene monstrosities pale in comparison. You can even buy a specially designed, on-the-go pet bowl just to make doubly sure your pampered pet doesn't turn their nose up. A dog's dinner never looked so appetising.
For more information, visit the Wonderboo website (opens in new tab)
Photography courtesy Wonderboo
Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.
What to expect from the second Metaverse Fashion Week
Running from 18-23 March 2023, the second Metaverse Fashion Week promises an expanded schedule and plenty of digital innovation for both brands and users
By Jack Moss • Published
On your marks: the best looking sports watches
Choose the right sports watch for you, for its capabilites or its tools for outdoor adventure, bringing the greatest physical and mental benefits
By Hannah Silver • Published
Ten years of Microsoft Surface: the company’s design team on what comes next
The Microsoft Surface series is a well-established line of premium mobile devices. How are its designers continuing to innovate?
By Jonathan Bell • Published