Dog days are over: Wonderboo delivers posh nosh for your pampered pooch

Swedish premium petfood brand Wonderboo delivers healthy, delicious meals for your pup, direct to your door
Swedish premium petfood brand Wonderboo delivers healthy, delicious meals for your pup, direct to your door
(Image credit: Wonderboo)

In this halcyon age of Deliveroo and Uber Eats, it was only a matter of time. Welcome to takeaway for dogs. Swedish premium pet food brand Wonderboo will now deliver healthy, delicious meals for your pup, from doormat to dogbowl, right across Europe.

Developed with top veterinary talent Henrik Rönnberg, Wonderboo's plat du jour is 'Swedish Ox Grain Free', an air-dried complete feed, which is made without those pesky grains so many dogs have allergies to. 'We are very pleased and proud to launch a grain-free product and get our dog food recommended by Rönnberg, one of the world's leading veterinarians in his field,' says Magnus Rosengren, CEO and founder of Wonderboo. 'He understands our idea and possesses valuable knowledge and information on how we can improve dogs' health.'

Rönnberg and Rosengren have worked together to replace the substantial wheat content in most dog foods with an allotment of additional fruit and vegetables, including carrot, broccoli and blueberries – no expense spared. For good measure, he's also thrown in some rumen – a natural protein-cum-canine-superfood that has a slightly acidic pH, ideal for dogs, and contains plenty of good bacteria, enzymes and digestion-boosting amino acids.

Created with premium Swedish ox meat, and no additives, a Wonderboo meal is probably healthier than your average human takeaway, and it certainly looks better – each dish comes wrapped in a colourful presentation box that makes our polypropylene monstrosities pale in comparison. You can even buy a specially designed, on-the-go pet bowl just to make doubly sure your pampered pet doesn't turn their nose up. A dog's dinner never looked so appetising.

Veterinary expert Henrik Rönnberg and Wonderboo CEO Magnus Rosengren have worked together to replace the substantial wheat content in most dog foods

Veterinary expert Henrik Rönnberg and Wonderboo CEO Magnus Rosengren have worked together to replace the substantial wheat content in most dog foods with an allotment of vegetables and fruit, including carrot, broccoli and blueberries

(Image credit: Wonderboo)

The specially designed dog recepies contain rumen, a natural protein cum canine superfood that has a slightly acidic pH and contains plenty of good bacteria, enzymes and digestion boosting amino acids

The specially designed dog recepies contain rumen – a natural protein-cum-canine-superfood that has a slightly acidic pH and contains plenty of good bacteria, enzymes and digestion-boosting amino acids

(Image credit: Wonderboo)

Wonderboo's plat du jour is Swedish Ox Grain Free

Wonderboo's plat du jour is 'Swedish Ox Grain Free': an air-dried complete feed made without those pesky grains so many dogs find troublesome

(Image credit: Wonderboo)

Swedish cod served with rumen and whole grain seeds

The menu includes six refined dishes, including light, vegetarian and puppy options. Pictured: Swedish cod served with rumen and whole grain seeds

(Image credit: Wonderboo)

A Wonderboo meal is inevitably healthier than your regular human takeaway

Created with premium Swedish ox meat and no additives, a Wonderboo meal is inevitably healthier than your regular human takeaway

(Image credit: Wonderboo)

The Swedish brand has also revealed a practical rubber case that works as a serving bowl on the go

The Swedish brand has also revealed a practical rubber case that works as a serving bowl on the go

(Image credit: Wonderboo)

A colourful presentation meal box

Each meal comes in a colourful presentation box

(Image credit: Wonderboo)

INFORMATION
For more information, visit the Wonderboo website (opens in new tab)

Photography courtesy Wonderboo

Elly Parsons is the Digital Editor of Wallpaper*, where she oversees Wallpaper.com and its social platforms. She has been with the brand since 2015 in various roles, spending time as digital writer – specialising in art, technology and contemporary culture – and as deputy digital editor. She was shortlisted for a PPA Award in 2017, has written extensively for many publications, and has contributed to three books. She is a guest lecturer in digital journalism at Goldsmiths University, London, where she also holds a masters degree in creative writing. Now, her main areas of expertise include content strategy, audience engagement, and social media.