Tom Ford launches first standalone beauty store in London, with a tech touch

standalone beauty store
Tom Ford has launched his inaugural standalone beauty store in London. Pictured, the VIP make-up room
(Image credit: tomford.com)

If you know Tom Ford’s vein of aesthetics – which he layers into all aspects of his outputs as a designer, film director and beauty mogul – it will come as no surprise that his first ever stand alone beauty store not only sets a new benchmark in beauty retail, but also defines glamour.

Tucked between the columns of the historic Covent Garden piazza, in the heart of London, Tom Ford Beauty houses its comprehensive range of fragrance, make-up, and skin care products for both male and female modern day groomers. The store is made up of six specialised rooms concocted from grey glass, marble counters, mirrors galore, and the high(est) tech possible.

The glamour and technology combine to elevate beauty buying to an unprecedented experience. Mirrors that record your make-up tutorials and email them to you in chapters – check. Virtual lip-stick trialling – check. Interactive perfume counter with vast LED screens – check. Exclusive men’s grooming room – check.

On the ground floor, a colour room to try on the hottest new launches with augmented reality, an intimate make up room with personalised how-to services and a fragrance room with Mr Ford’s personal scent lab to explore exceptional scents, even offering ‘dramming’ services in case you’d like to trial a scent after an in-depth exploration has revealed your olfactory preferences.

On the lower level – by appointment only – in the store that makes all your beauty dreams come true, personal consultations in make-up with highly qualified specialists, fragrance customisation and a superbly appointed space for men where you can partake in a whole bevy of treatments in consummate comfort.

lip colour collection

Using augmented reality, customers can virtually try on shades from the lip colour collection

(Image credit: tomford.com)

fragrance room

The private blend fragrance room features an interactive scenting installation

(Image credit: tomford.com)

exclusive grooming room

Guests can choose from a range of exclusive grooming services by an expert barber, including a beard trim, the express facial, and a classic hot towel, close-cut wet shave

(Image credit: tomford.com)

room for private cosmetic and fragrance one-to-one consultations

The VIP event space, designed for private cosmetic and fragrance one-to-one consultations

(Image credit: tomford.com)

Store exterior

The façade of the store in Covent Garden

(Image credit: tomford.com)

INFORMATION

For more information, visit the Tom Ford website (opens in new tab)

ADDRESSVIEW GOOGLE MAPS (opens in new tab)

Tom Ford Beauty
3 The Market Building
London WC2E 8RA