Pure Yoga debuts a luxury look at its newest Hong Kong studio
‘It’s about creating a sense of limitlessness and a natural flow, moving away from a predictable yoga studio aesthetic,’ Elaine Jamieson of Positive Partnership says of her design for Pure Yoga’s newest studio, a 10,000 sq ft space on the ground floor of Pacific Place, Swire Properties’ flagship luxury shopping mall in Hong Kong. Jamieson has already been responsible for several other studios created for Pure Yoga but this time around, she ‘stepped it up a notch’ adding a boutique hotel meets private club feel with bespoke luxury details and playful works by local artists.
A curvaceous double fronted entry sets the scene. Inside, the entry is a landscape of muted colour and movement with a wrap-around nood open-kitchen café to one side, serving fresh salads and smoothies. The private members’ side is distinguished by floor-to-ceiling walls clad in hand-embossed harlequin-shaped oak panels, and a chic lounge featuring a custom design wool rug by up-and-coming designer Omar Khan, and ethereal hand painted walls created by artist Elsa Jean de Dieu. ‘It draws people in but feels private,’ Jamieson says.
The vanity salon. Photography: Jason Bonello
Further within, accessed via a muted bronze and grey-tone corridor, are four yoga studios, three of which reconfigure to create one large space for special events up to 100 mats. De Dieu’s abstract artworks, including an enormous lotus flower mural, and the New York-based designer Elish Warlop’s 3D sculptural wall with delicate timber shades threaded on bronze rods, feature in two of the studios. The standout piece, however, is a stunning Yantra diagram mural designed to focus the gaze when practicing yoga, created by artist Kristin Grant of Urban Heart.
Jamieson’s refined eye extends to the unusually glamorous changing rooms that come with ‘Bolle’pendant lights by Giopato & Coombes, smooth rounded counters, bronze-frame mirrors, and rainforest showers with granite flooring. This being prime Hong Kong real estate, the studio has drawn loyal fans thanks to its new quick pre-lunch sessions, aimed at the city’s time-poor, office-bound denizens. Ommm!