Peugeot e-LEGEND concept coupé recalls 60s car design in an autonomous electric package

The e-LEGEND is an awkward name for a very elegant car. Reasoning – with some justification – that the very future of the car depends on creating objects with a strong emotional charge, Peugeot has chosen to splice its rich design legacy with the very latest automotive technology.
The e-LEGEND is an autonomous electric car; few manufacturers would dare suggest a future that didn’t tick at least one of these two boxes. But where it differs from the script is in its design, which draws heavily on the crisply delineated forms last seen in Peugeots of the late 1960s, 70s and 80s. This was the age of Pininfarina’s close involvement with the French marque, and cars like the 504, 604 and 505 combined finely detailed proportions and simple surfaces.
The concept is a coupé, another mainstay of design visions due to its glamorous associations. With a simple three box shape, it strongly recalls Pininfarina’s 504 Coupé of 1969, one of the prettiest mass market cars of the decade. The 504 drove almost as well as it looked and it’s this sense of style and occasion that Peugeot is trying to recapture.
Of course, in the modern era it’s no longer about the bio-mechanical connection between brain, hands, steering wheel and road. Cars will soon be capable of doing the driving and electric powertrains have all but banished the idiosyncrasies of internal combustion. Instead, the e-LEGEND has four distinct driving modes, two autonomous (SOFT and SHARP) and two manual, LEGEND and BOOST. The former transforms the wraparound digital dash into a virtual recreation of the original 504’s analogue dials, complete with images of wood grain, whereas the latter makes the most of the electric powertrain’s snappy response.
Could this concept be built? While mass-market retro design continues to thrive – witness Mini and Fiat – more esoteric retromod visions are prohibitively expensive to translate into commercial reality. Renault’s new Alpine A110 is a rare example of how it can be done. Right now there’s a gap in Peugeot’s line-up for a coupé model – the admirably good-looking 508 range is just crying out for a flagship to join the saloon and estate. Whether the world is quite ready for such a deluge of tech is questionable, but the e-LEGEND’s design would surely be welcomed with open arms.
INFORMATION
For more information, visit the Peugeot website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
This surreal new seafood restaurant in LA is the stuff of mermaid's dreams
At Cento Raw Bar, delectable fare is complemented by playful, oceanic interiors by Brandon Miradi
-
What’s new in the wearable world of smart glasses, and extended and augmented reality
Are you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based communications devices – complete with AI integration
-
Italian-Japanese fusion’s a joy at east London’s Osteria Angelina
A Victorian warehouse in Spitalfields has been given a slick modern makeover to house a unique Italian-Japanese restaurant
-
The Peugeot E-5008 is an adept but ostentatious take on the all-electric SUV
Peugeot has swapped its seductive design language for something shoutier and less discrete as it attempts to conquer the electric SUV segment with the new E-5008
-
The 504 Pikes Peak is Peugeot Design Lab’s radical reinvention of the classic family wagon
Peugeot unveils a trio of concept cars that celebrate history, music and design, with in-car vinyl, carbon bodywork and outrageous performance
-
We go back to the 1980s with Tolman’s epic hot-hatch restmod Peugeot 205 GTI
Tolman Engineering has transformed the terrific Peugeot 205 GTI into a robust, pocket-sized performance classic
-
Peugeot E-3008 sets new standards for electric SUV design
The Peugeot E-3008 is an alluring electric car that combines neat lines, smart tech and an idiosyncratic interior
-
The Peugeot 508 SW continues a traditional mix of elegance, efficiency and simplicity
The Peugeot 508 SW is the latest in a long line of great estates, now with refined exterior design, new features and a more efficient hybrid system
-
New Peugeot 408 crossover hybrid pushes sophistication and style
The Peugeot 408 is a pumped-up super-coupé, blending Gallic charm with perfect poise and everyday function
-
Peugeot’s sparky 308 gets hybrid power and handsome lines
The Peugeot 308 proves that mass-market design needn’t be dull, blending hybrid power with sharp lines and excellent detailing
-
BMW Motorrad brings out the big guns for its newest cruisers
BMW Motorrad R 18 Bagger and Transcontinental set the tone for high-voltage cruising with a brand collaboration with speaker specialist Marshall