Sascha Arnold, Niels Jäger and Steffen Werner

Hospitality entrepreneurs

‘Never repeat yourself’ might as well be the motto of Stefen Werner, Sascha Arnold and Niels Jäger (pictured, left to right), the Munich-based trio who are stealthily changing the city’s hospitality scene one funky project at a time under their A/J/W marquee. Their collective training in architecture, graphic design, sports branding, fashion and media gives them an unusual insight into the varied tastes and interests of their generation. Indeed, every venue they have launched - including a classic cocktail bar, a pop-up nightclub and a magazine kiosk - reflects a youthful energy. ‘We like to create spots that we think our peers are likely to feel strongly about,’ says Jäger. ‘Between the three of us, we have a lot of know-how under one roof and we can fulfil most tasks in-house, from initial concept to communication. This gives all our projects a very personal feel, which I think is crucial.’ The last year has been a busy one for the trio, which saw them open a hotel - The Flushing Meadows, where they are pictured - an organic smoothie bar, a café and a farm-to-table canteen, all in Munich.

Photography: Christian Kain

Steven van Wel

Mobile hot spot provider

After successful ventures in real estate and software design in the Netherlands, Steven van Wel (pictured in his New York office) moved to the US and launched Karma, a contract-free Wi-Fi provider. He is so confident in his product - a pocket-sized, portable hot spot giving pay-as-you-go connectivity for those on the move - he swapped his smartphone for a Wi-Fi-dependent iPod Touch, which he uses for both business and socialising. Championing simplicity, he says: ‘Our design eliminates anything more complex than an on/of button.’ Van Wel aims to expand Karma outside the US with the goal of creating a product that can be added to the ‘trinity’ of wallet, keys and phone.

Photography: Shane Lavelette

Gunhild A Stordalen


Not content with past careers as a model and a doctor, Gunhild Anker Stordalen (pictured at The Thief hotel in Oslo, owned by her husband, Petter Anker Stordalen) is now emerging as a dedicated environmentalist. Her initiatives include the Stordalen Foundation and GreeNudge (which fund and promote climate and health projects), and driving the annual non-profit Eat forum (which addresses the world’s food-related challenges). With an eye on the hotel industry’s ecological footprint, she oversees Nordic Choice Hotels’ sustainability strategy, developing a framework of healthy, sustainable and ethically produced food for the group’s 20,000 daily guests.

Photography: Ivar Kvaal

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