
Acne Studios: Creative director Jonny Johansson opted for a runway reversal for S/S 2018, with guests entering the presentation’s catwalk space at the Université Pierre et Marie Curie from the back entrance. Arriving in the space via its catwalk, guests were greeted by models seated on foldable wooden chairs, elevated on a raised platform. In a role swap, they voyeuristically watched the guests as they entered the show space.

Prada: Working with regular collaborators AMO (the research arm of Rem Koolhaas’ OMA studio) and New York design studio 2x4, Miuccia Prada created an illustrated runway set at the brand’s Milan HQ, inspired by graphic novels. Featuring comic book narratives by the the illustrator James Jean and Belgian graphic artist Ollie Schrauwen, the walls of the space were covered with unsettling black and white graphic illustrations, interspersed with splashes of colour.

Marni: For his second menswear collection for Marni, creative director Francesco Risso presented his S/S 2018 collection in a vast industrial space in Milan. Rows of seating were created from long wooden benches, cushioned with retro-hued panels of leather. With a touch of beachside flair, the benches sat on long inflatable rows of clear plastic.

Paul Smith: The designer presented his show at the Lycée Carnot in Paris against a backdrop of multicoloured screens. The prismatic colours of the runway set, which also featured a lilac runway, nodded to the London-designer’s decision to partner with Instagram and paint the west wall of his famed LA store with a rainbow flag in honour of June’s LA Pride Parade. Photography: Sonny Photos

Ami: Alexandre Mattiussi transformed Ami’s runway space in the Cité de la Mode et du Design into a beachside landscape. The designer was inspired by Paris-Plages, the temporary beach that is set up each summer along the River Seine in the French capital, featuring deckchairs and volleyball pitches. In an otherworldly spin, the creative director dyed the sand a vibrant shade of pink. Photography: Yann Deret

Philipp Plein: For his #Fast&Glorious show in Milan, the German-designer created a Grease-inspired showset. In the brand’s typically ostentatious style, the runway show featured 15 supercars hurtling at break neck speed across the space, accompanied by a group of performers singing a rendition of the musical’s soundtrack.