Driving range: Tod’s ‘My Gommino’ personalisation project embarks on world tour
Nothing speaks more of modern luxury today than a personalised wardrobe item. Be it a monogrammed notebook, the material of a watch strap or the chosen leather of a favourite shoe, we want to invest in items that well and truly align with own aesthetic and attitudes.
Not forgetting our endless cravings for high-end craftsmanship and timeless design. And when it comes to footwear, what speaks more of quintessential Italian artisanal quality than Tod’s signature ‘Gommino’ moccasin? Handcrafted from the finest leather and finished with 133 idiosyncratic rubber pebbles, the shoe – thanks to the luxury label’s ‘My Gommino’ service – can now be personalised to a customer’s whim, allowing them to select from a variety of leathers, colours and details.
Tod’s renowned ‘Gommino’ shoe – and founder Diego Della Valle’s original 1978 release – conjures images of elegant road trips through Italy, powering from Positano to Sorrento with a well-soled driving shoe pushing down on the accelerator pedal. Now, Tod’s is taking a turbo-charged world tour, hosting ‘My Gommino’ pop-ups in its boutiques, from Milan to Shanghai, and inviting its global customers to customise their own designs (we’re pedalling towards a space in the label’s Madison Avenue boutique in New York).
Merging technology with tradition, customers can select their customisation options of choice, be it a stamped initial, an eye-catching insole, a grained leather, or a bold-hued pebbled sole, through a custom-made instore app (also available online). British tattoo artist Saira Hunjan – who created a series of inked bag designs for the brand last year – has also turned her attention to the ‘Gommino’ silhouette, with intricate dragon-inspired details that snake around its upper and pebbled sole.
Requiring 100 painstaking steps, all ‘Gommino’ designs are assembled by hand using 35 pieces of leather. So whether you’re sauntering through Shanghai, or making moves on Manhattan, it’s time to put your foot down.