Opening in conjunction with each of the four major international fashion weeks, Prada's Iconoclast Project will see four heavyweights from the world of fashion styling making their mark on four flagship Prada stores around the world.
Commencing proceedings is Alex White of W magazine, who has left the Broadway store in New York with a lasting taste of her artistic vision. While still to come is Katie Grand transforming the London store, Olivier Rizzo waving his wand over the Milan store, and Carine Roitfeld putting her touches to the Paris store.
See more of Alex White's transformation of the New York Prada store
White has transformed the stateside store into a sporadic world of colour-bound mannequins, dotted and herded around the yawning space.
Slouchy, Mini-Mouse-eared models take centre stage in the window display, whilst disembodied legs clad in reptile-print tights and towering heels grow uniformly out of walls. Blindfolded, purse-lipped figures huddle together in a display of the whites, creams and pastels from the collection and teetering piles of sky-high stilettos dot the shop floor, as if discarded.
The Iconoclast project is, in the words of the people at Prada, a chance to highlight ‘the importance of interacting within the world of fashion at the highest and most creative level’. If this first stage of the world-tour is anything to go by, there is much more still to come. With the London leg next up, be sure to watch this space.
ADDRESS
575 Broadway
Soho
NY 10012
New York
-
Paris exhibition explores link between Azzedine Alaïa and Madame Grès, two fashion greatsFondation Azzedine Alaïa hosts ‘Alaïa / Grès. Beyond Fashion’, a conversation between the two couturiers‘ sculptural works. The foundation’s Olivier Saillard and Carla Sozzani tell Wallpaper* more
-
Six artists interpret Repossi’s ‘Antifer’ jewellery collection with new works
Repossi has worked with Paris gallery owner Amélie du Chalard to mark ten years of ‘Antifer’ jewellery
-
Behind the scenes at Aaron Esh’s runway debut, a capsule wardrobe for contemporary London
LVMH Prize finalist Aaron Esh presented a standout S/S 2024 collection at the Tate Modern yesterday. Here, he speaks to Wallpaper* about his vision for his burgeoning label
-
New York Fashion Week S/S 2024: Tory Burch to Willy Chavarria
New York Fashion Week S/S 2024 set off womenswear fashion month with a packed schedule spanning big-name debuts, runway returns and plenty of hometown favourites
-
American designer Willy Chavarria on his lifelong love of Dickies
Featured in the Wallpaper* USA 300, Willy Chavarria is part of America’s new wave of fashion designers. On the launch of his collaboration with Dickies, he talks utilitarian design, authenticity, and buying his first pair of Dickies at Kmart
-
Malin + Goetz cannabis candle celebrates the beauty brand’s roots, as latest store opens in Moynihan Train Hall, NYC
Malin + Goetz, the independent beauty brand and Wallpaper* USA 300 alumnus, is embracing new store openings and a cannabis candle collaboration with Brain Dead
-
How Tom Ford changed the beauty industry
As Tom Ford steps down from his eponymous beauty brand, we pay tribute to his contribution to the industry
-
The designer behind Bode curates an exhibition on Shaker knitwear’s influence on American style
Emily Adams Bode Aujla of New York brand Bode curates ‘The Commercialisation of Shaker Knits’, an exhibition for the Shaker Museum which reflects the designer’s provenance-soaked approach
-
New York’s iconic Russian & Turkish Baths is where the city goes to ‘schvitz’
From gangsters to hipsters, artists to politicians, New York’s Russian & Turkish Baths continues to attract a colourful crowd with its basement banya
-
Thom Browne’s whale-shaped bag is inspired by Moby Dick
Thom Browne’s playful new handbag arrives as part of a collection that looks towards Herman Melville’s timeless tale of adventure and revenge for inspiration
-
At home with Proenza Schouler founders Jack McCollough and Lazaro Hernandez
Proenza Schouler’s Jack McCollough and Lazaro Hernandez, part of the Wallpaper* USA 300, talk creative process, current inspirations, and escaping to The Berkshires
