Sydney’s high-end fashion boutique, Parlour X, is relocating from its Paddington Five Ways address into heritage-listed St Johns Church, established in 1845, within the same postcode.
Owner Eva Galambos will evolve her Parlour X luxury boutique, which carries high-end international fashion labels such as Azzedine Alaia, Comme des Garçons, Valentino and Isabel Marant, into a multi-functional fashion hub. ‘The Church’ at its heart remains a shopping space, but now it comes with all the trimmings of a fashion destination.
'Yes, first and foremost the relocation will be a shop, but it will also be a focal point for fashion experiences,' explains Galambos. 'The new site has been designed to harness creative energies that will continue to build the Parlour X brand,' she says, announcing that Australian designers Romance was Born, Maticevski, Ellery and Christopher Esber, have also signed up to create seasonal capsule collections exclusively for Parlour X.
The new location will also incorporate dedicated space for the back-end of the Parlour X brand. 'The new headquarters is to become a hub for the growing e-commerce and design team at Parlour X,' says Galambos.
Overseeing the restoration and renovation is award-winning architect Nick Tobias of Tobias Partners, a long-time friend of Galambos’ who designed Parlour X’s original Five Ways store. 'Nick has an inherent understanding of luxury and timeless design,' says Galambos. 'In transforming St Johns, he’s responsible for revitalising the heritage-listed building into a visionary space.'
The challenge, explains Tobias, has been to marry colourful and dynamic merchandise with the sombre church setting. 'Our job is to quietly and carefully bridge the gap between the space and the product,' he says.
Galambos and Tobias selected a calm and pared-back palette as a starting base, incorporating glossy and matt finishes for textural dimension. 'We’re playing off super luxurious with slick industrial,' says Tobias. The centuries-old building will remain intact, but Tobias has played with the unique size and scale of the building by breaking up the space as a whole with installations. 'We’ve created beautiful cabinets and display areas, space for events and dinners, and having the Parlour X team working on the looming mezzanine over the retailing space will add a special energy to the experience.'
Galambos has evolved her high-end fashion boutique, which carries international brands including Azzedine Alaia, Comme des Garçons, Valentino and Isabel Marant, into a multi-functional fashion hub
The new site, developed by architect Nick Tobias, has been designed to harness the creative energies of the Parlour X brand with a mezzanine level housing the business' studio
'The Church’ at its heart remains a shopping space, but now it comes with all the trimmings of a fashion destination
ADDRESS
Parlour X
261 Oxford Street
Paddington 2021
Sydney Australia
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