Chanel sunglasses have long been an alluring accoutrement to any outfit. So much so, that when we visited the Hyères International Festival of Fashion and Photography in May – of which the Parisian house is a major partner – we couldn’t help but shoot Chanel’s latest sunglasses styles against the spectacular backdrop of the modernist Villa Noailles. For A/W 2018, we’ve got eyes for the label’s quilt-detail cat eye frames, or pinky hued aviators, Eighties-focused gold rimmed square styles, and ovular scholastic shades.
For UK-based sunglasses obsessives, stocking up on the latest Chanel frames just got a whole lot simpler. The house debuted eyewear e-commerce in the US in 2015, and this month marks the launch of its latest UK-focused online retail venture. Now, those pilot-centric shades, or quilted cat-eyes are all available at the click of a button, alongside a selection of exclusive styles and best sellers.
In February, Chanel announced its partnership with global e-commerce behemoth Farfetch, in a bid to bolster its digital presence. Its latest online retail venture upholds the brand’s impeccable commitment to in-store service. Its elegant Burlington Arcade boutique in London, which previously opened as an accessories store in 2014, now acts solely as a sunglasses space. London shoppers, can also opt to collect their chosen styles in store, or simply order them online to try on. A chic and spec-tacular e-commerce experience.§
