Prada moves to a modernist Brazilian beat at its new Miami boutique
![Store interior](https://cdn.mos.cms.futurecdn.net/BGNjFyAZXNiNnMzUHnZXLg-415-80.jpg)
Occupying a corner spot within Miami’s glittering Design District, where designer boutiques clamour for shopper’s attention, a new Prada concept store is making its presence known.
From the outside, its exterior evokes the precision and rectilinear lines of 1960s design thanks to a series of dense white vertical blades that are clustered over its large windows, providing shade from Miami’s intense sun while also revealing or concealing the interior.
Inside, the collections – including men’s and women’s clothing, handbags, accessories and footwear – are spread over two generous floors connected by a spectacular timber staircase. Here, the Milanese label respectfully nods to the city’s architecture with numerous references to art deco and Latin America, but reinterpreted through the eyes of Prada.
Walls are clad in Prada green bas-relief panels featuring various 3D floral designs taken from the label’s collection prints. The result is an interior that is distinctly Prada, while also recalling the ‘tropical deco’ sugary pastel-painted buildings of old Miami Beach.
Presidential sofa, by Jorge Zalszupin, 1970
Black and white art deco marble chequered tiles inspired by the historic Prada store in the Galleria Vittorio Emanuele II in Milan line the floor in a pleasing contrast to the soft green walls. Throughout the 650 sq m space, small areas of seating, rosewood screens and valet stands provide a touch of the domestic, creating comfortable areas for shoppers to stop and rest.
Furnishings are made using Brazilian rosewood, jacaranda and cabreuva, and include Brazilian mid-century pieces by the likes of Portuguese-born interior designer Joaquim Tenreiro – widely regarded as the father of modern Brazilian design – Carlo Hauner and Martin Eisler, Jorge Zalszupin, José Zanine Caldas, and Sérgio Rodrigues. The vertical slats of rosewood that are used to create the tables, screens and benches subtly echo the vertical slats used across the building’s ceilings and exterior.
Following on from the launch of the Prada365 initiative at the beginning of the year – a multi-channel realignment of the label’s direction – the domestically styled concept store marks a move away from more formal layouts and sets out a distinctive template for what we can expect to see from Prada’s approach to retail design in the future.
More from Design Miami 2017
Art, literature and Instagram collide at the Nautilus
Studio Drift strike out, first to the mountains and then to the Miami skyline
ICA Miami’s new home has all the right angles
The two-storey boutique features walls with Prada green bas-relief panels and art deco chequered marble tiles.
Room divider, by Joaquim Tenreiro, 1950s
The store has been populated with mid-century pieces by Joaquim Tenreiro, Carlo Hauner and Martin Eisler, Jorge Zalszupin, José Zanine Caldas, and Sérgio Rodrigues.
Single day bed, by Joaquim Tenreiro, 1950s
Armchair, by José Zanine Caldas, 1960
INFORMATION
For more information, visit the Prada website. Follow our live report from Design Miami 2017
ADDRESS
Prada
152 NE 41st Street
Miami
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Phaidon’s new Graphic Classics is a lavish greatest hits of graphic design
Graphic Classics is a compendium of seven centuries of visual culture, from the everyday and ephemeral to visionary works that reshaped our world
By Jonathan Bell Published
-
Birley Chocolate hits the sweet ’n’ chic spot in London’s Chelsea
The new Birley Chocolate shop, a sibling to Birley Bakery, is a confection of colour as delicious as its finely crafted goods
By Melina Keays Published
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published
-
Prada Frames 2023: Milan programme announced
Programme announced for Prada Frames 2023 at Milan Design Week, the annual symposium curated by Formafantasma at Luigi Caccia Dominioni's Teatro Filodrammatici from 17 to 19 April
By Rosa Bertoli Last updated
-
Design Miami 2022: highlights from the fair and around town
Design Miami 2022 (30 November – 4 December) aims at ‘rebooting the roots of our relationship with nature and collective structures, ecospheres, and urban contexts’
By Sujata Burman Last updated
-
Prada and Formafantasma announce Milan Design Week symposium
Curated by Formafantasma and at Milan’s National Braidense Library from 6 – 8 June 2022, Prada Frames is a free event exploring the relationship between the natural environment and design
By Rosa Bertoli Last updated
-
Design for Ukraine: Bocci and Design Miami join forces to raise funds
The online sale of iconic Bocci pieces will benefit GlobalGiving’s Ukraine Crisis Relief Fund, providing urgently needed humanitarian aid
By Rosa Bertoli Last updated
-
Unique Design X Group champions next-generation designers in Miami
Nomadic design fair Unique Design X Group made its Miami debut in December 2021 with a dynamic, multicultural group of designers presented in the spaces of OMA’s Faena Park building, and with an outdoor skate park installation by Yinka Ilori
By Maria Sobrino Last updated
-
Avenue Road unveils new gallery concept 5oz in Miami
During Design Miami 2021, Avenue Road founder Stephan Weishaupt presented 5oz, a new gallery concept set within an art deco house, whose name references a party classic
By Maria Sobrino Last updated
-
Design Miami installation by USM and Joba Studio celebrates diversity in design
Margaret Waiyego Zollinger, Peter Mukhaye, and Amukelani Mathebula are winners of the Hue+Man Design Competition championed by USM, presented through an exhibition designed by Joba Studio at Design Miami
By Rosa Bertoli Last updated
-
Mexican artists and designers experiment with Grupo Arca marbles
At their Wynwood showroom, Grupo Arca presents a series of expressive marble designs from a roster of Mexican artists and designers
By Maria Sobrino Last updated