Nendo fashions Theory’s Los Angeles boutique

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A fashion showroom featuring fashion accessories on the left, clothes items on hangers continuing around the perimeter of the room on rails; fashion accessories on three tables in the centre.
(Image credit: TBC)

As if creating nine shops for Theory (two in Paris, one in London, Beijing, Shanghai, Tokyo and Osaka and another in LA) wasn’t ambitious enough, Tokyo-and-Milan-based studio Nendo has reinvented the traditional shop floor at the new Melrose boutique. Rather than emphasising product displays, the designers have focused on flow and a sense of exploration. The functional, loft-style interiors were carefully considered to control the traffic direction around the store space. As a result, the sartorial message of creative director Olivier Theyskens is clearer than ever. 

A fashion showroom featuring clothes items on hangers continuing around the perimeter of the room on rails; fashion accessories on four tables in the centre.

(Image credit: TBC)

A fashion showroom featuring clothes items on hangers continuing around the perimeter of the room on rails; fashion accessories on four tables in the centre.

(Image credit: TBC)

A series of mannequins wearing goods from the showroom, predominantly white, grey and blue in colour.

(Image credit: TBC)

A night time shot of a road with the theory shop building lit up.

(Image credit: TBC)

ADDRESS

Theory
8428 Melrose Avenue
Los Angeles, CA 90069
USA 

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