Nendo fashions Theory’s Los Angeles boutique
![A fashion showroom featuring fashion accessories on the left, clothes items on hangers continuing around clothing on perimeter rails and fashion accessories on three tables in the centre.](https://cdn.mos.cms.futurecdn.net/5TNks9SbdbYK47Zwknqjya-415-80.jpeg)
As if creating nine shops for Theory (two in Paris, one in London, Beijing, Shanghai, Tokyo and Osaka and another in LA) wasn’t ambitious enough, Tokyo-and-Milan-based studio Nendo has reinvented the traditional shop floor at the new Melrose boutique. Rather than emphasising product displays, the designers have focused on flow and a sense of exploration. The functional, loft-style interiors were carefully considered to control the traffic direction around the store space. As a result, the sartorial message of creative director Olivier Theyskens is clearer than ever.
ADDRESS
Theory
8428 Melrose Avenue
Los Angeles, CA 90069
USA
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Phaidon’s new Graphic Classics is a lavish greatest hits of graphic design
Graphic Classics is a compendium of seven centuries of visual culture, from the everyday and ephemeral to visionary works that reshaped our world
By Jonathan Bell Published
-
Birley Chocolate hits the sweet ’n’ chic spot in London’s Chelsea
The new Birley Chocolate shop, a sibling to Birley Bakery, is a confection of colour as delicious as its finely crafted goods
By Melina Keays Published
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published
-
Inside Sterling Ruby and OTW by Vans’ skatewear-inspired collaboration
American artist Sterling Ruby and OTW by Vans’ footwear collaboration was revealed in Los Angeles, backdropped by a specially constructed skate park created with PLAYLAB, INC
By Tilly Macalister-Smith Published
-
Inside John Lobb’s timelessly elegant New York flagship, a trove for shoe lovers
John Lobb opens its 700 Madison Avenue store, a walnut wood-clad space filled with sophisticated footwear for any occasion or terrain
By Tianna Williams Published
-
Comme Si’s first store in Brooklyn is a design lover’s temple to socks
Sock and loungewear brand Comme Si launches a temporary Brooklyn store, a rich and inviting space created with designers Elias Studio, John Sohn and Yoonjee Kwak
By Pei-Ru Keh Published
-
Extreme Cashmere’s Los Angeles takeover is a lesson in how to host in style
Amsterdam-based label Extreme Cashmere invites Wallpaper* behind the scenes of its Los Angeles pop-up, featuring an ephemeral restaurant inspired by the team’s beloved dinner parties
By Jack Moss Published
-
Inside Valentino’s vast new store on New York’s Madison Avenue
The three-floor Valentino boutique, which was formerly a longstanding flagship space for Calvin Klein, has been transformed into a beacon of Italian style
By Pei-Ru Keh Published
-
Zegna x The Elder Statesman launches with Los Angeles pop-up in a Jean Prouvé-designed structure
Zegna x The Elder Statesman arrives worldwide this month, including a special stop in Los Angeles. Here, Alessandro Sartori and Greg Chait tell Wallpaper* the story behind the collaboration
By Pei-Ru Keh Published
-
New York Fashion Week S/S 2024: Tory Burch to Willy Chavarria
New York Fashion Week S/S 2024 set off womenswear fashion month with a packed schedule spanning big-name debuts, runway returns and plenty of hometown favourites
By Tilly Macalister-Smith Last updated
-
American designer Willy Chavarria on his lifelong love of Dickies
Featured in the Wallpaper* USA 300, Willy Chavarria is part of America’s new wave of fashion designers. On the launch of his collaboration with Dickies, he talks utilitarian design, authenticity, and buying his first pair of Dickies at Kmart
By Jack Moss Published