Hong Kong’s Pacific Place shopping mall is no stranger to creative pop-ups and exhibitions but the digital lifestyle platform conceptualised by British architect Jamie Fobert to celebrate fashion retailer I.T’s 30th anniversary provides an intriguing new experience of the see-now-buy-now world of retail, without a cash register in sight.
Instead of dressing rooms and rows of merchandise, customers stroll through an immersive installation of live digital kiosks with a shoppable App.
The installation also features large microscopes that offer a closer look at product design details
This homegrown brand already has good form when it comes to keeping a sharp eye on the future. Over the past three decades, it has spotted the most original design talent, presenting multi-branded fashion for men and women in highly curated avant-garde boutiques.
But that seems almost quaint, compared to the playful multi-dimensional experience the three-day pop-up offers. Customers who register online also have a first glimpse of I.T’s exclusive online collection of merchandise, much of which has been specially designed for the anniversary.
The omni-channel retail space comprises 27 charcoal black, pillar-like kiosks partly clad in high-resolution digital screens that cleverly transform the digital world into a surprisingly social physical shopping environment.
Jointly developed by digital creatives Your Majesty and The Fabricant, the woven screens are armed with motion sensor cameras that present product renderings: a humanoid figure mimics your posture and movement, capturing the essence of digital life. Physical items such as a smocked chiffon dress by Molly Goddard and a Stampd hoodie are tantalizingly displayed on Perspex mannequins floating inside the kiosks, with some featuring large microscopes that offer a closer look at design details.
This mesmerising world, both live and digital, was created using 3D animation, motion capture and body scanning to digitally remaster the stylish pieces from sketches. Ordering is by a simple scan of the barcode. Products from more than 100 brands are available solely on ITeSHOP.
Information
The exhibition will be presented in Shanghai and Beijing in November and December 2018 respectively before moving on to Paris in early 2019. For more information, visit the I.T website. Register to visit here
-
This surreal new seafood restaurant in LA is the stuff of mermaid's dreamsAt Cento Raw Bar, delectable fare is complemented by playful, oceanic interiors by Brandon Miradi
-
What’s new in the wearable world of smart glasses, and extended and augmented realityAre you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based communications devices – complete with AI integration
-
Italian-Japanese fusion’s a joy at east London’s Osteria AngelinaA Victorian warehouse in Spitalfields has been given a slick modern makeover to house a unique Italian-Japanese restaurant
-
AIM designs steely cosmetics boutique in Hong Kong -
Champagne and caramel: Hermès’ delectably hued Hong Kong boutique -
Go figure: Moncler and Craig Costello release a host of model men around Hong Kong -
Beauty spot: cult Paris apothecary Buly 1803 opens in Hong Kong -
Flight of fancy: Paola Navone breathes new life into Hong Kong boutique Joyce -
La Perla's latest Roberto Baciocchi-designed emporium opens in Hong Kong -
Sacai fuses the classic with the unexpected at its new Hong Kong store -
Shanghai Tang Mansion, Hong Kong
