Hermes flash store in Liberty, London
This month, one of Europe’s most prestigious fashion presences will join forces with London’s most creative retail emporium to produce a one-off shopping experience at the heart of the city’s West End. Liberty has invited Hermes, the 136-year-old equestrian inspired French brand, with an array of scarves in almost every colour, to set-up shop in its scarf room for a month.
See more of Liberty’s in-store Hermes experience
Featuring Hermes’s Autumn/Winter collection of ties, scarves and cravats, the store will premier the brand new ’cravate-foulard’ tie-come-cravat for men, along with a rather more modish series of super-skinny ties.
More than a mere boutique, the temporary store comes complete with a series of stylists, photographers and interactive pieces, designed to encourage customers to experiment with different styles when sporting Hermes’ trademark scarves.
As far as we’re concerned however, the most exciting aspect of the union is a new limited edition range of scarves, designed by Hermes’s Creative Director of Silk, Bali Barrett.
The Carre scarves are individually printed with micro-florals, immaculately adorned with Hermes’s iconic ex-libris design. The result is a refreshingly contemporary magic-eye style aesthetic, perfectly suited to the eclectic edit of one of London’s most established, and best loved department stores.
Read our interview with Bali Barret, Creative Director of Hermes Silk