Madison moves: Moynat adds NYC to its portfolio of international storefronts
The indelible French charm of the accessories label Moynat has made its way to American shores with the opening of its first boutique in New York City – one of three international flagship stores worldwide. With a history going back to 1849, the refined label has brought with it a wide sampling of fine leather goods, made-to-measure trunks and textiles that hark back to another time.
Its Manhattan home is equally timeless. Located in the former Whitney Brownstones on the Upper East Side, a block of historic brick buildings that were recently restored and overhauled for modern use, Moynat’s sparkling new boutique features an arched, double height ceiling and a glass column at its core that displays vintage trunks, and is encircled by a spiral staircase. An elegant metal framework wraps around the space bringing an architectural quality to the warm, oak-paneled interior. Designed by Gwenaël Nicolas of the Tokyo design firm Curiousity, the store also boasts an intimate salon downstairs for private sales.
Moynat’s New York space is home to several notable products, exclusive to its location. A collaboration between the label’s creative director Ramesh Nair and artist and Snarkitecture co-founder Daniel Arsham sees Moynat’s Intial Canvas silhouettes infused with a trompe l’oeil tear-out on notebooks, tote bags and pouches, where the monograms are usually seen. Other exclusives include the structured Opera clutch and the Danse bag, which both make their debut at the Madison Avenue space.
For those less familiar with the label’s illustrious heritage, Moynat has released a tome featuring photography by Jerome Bryon that captures master artisans working with rare materials to craft its enigmatic creations. Titled Perspectives, the beautifully produced book is a must for handcraft and Moynat fans alike.