Fred Perry presents artist-designed shirts at Dover Street Market, London

To celebrate reaching the grand age of 60, Fred Perry has teamed up with Dover Street Market to present a special collection of one-off shirts. The British brand charged sixty of its most valued patrons and cohorts with reimagining the original 1952 Fred Perry shirt. The result? A collection that is as eclectic as its creative collaborators, which include photographic power duo Inez and Vinoodh, painter Horace Panter, graphic designer Neville Brody and local fashion label Sibling.

The first 25 customisations are currently on display in an installation specially conceived by set designer Andy Hillman. London is the first leg of the collection's international tour, which will see it pitch up at Dover Street Market's outpost in Tokyo and the IT Beijing Market, before being auctioned off to raise money for the Amy Winehouse Foundation. In addition to the bespoke polos, British designers Simone Rocha, Giles, Christopher Raeburn and JW Anderson all had their hand in a limited edition run of shirts that will be available for purchase in store.

The anniversary exhibition at London's Dover Street Market coincided with the unveiling of the store’s 18th Tachiagari, the biannual metamorphosis of its interior that heralds each new fashion season. Saint Laurent - which picked up 'Best Rebranding' in this year's Wallpaper* Design Awards - introduced its new retail concept, designed by Hedi Slimane, to the UK for the first time. Meanwhile, Rocha contributed to the ever-extraordinary rotation of window installations, at the same time as unveiling of her first ever shop. Finally, Rei Kawabuko once again excercised her creative prowess on a re-design of the Third Floor.

We popped down to DSM to check out the newly revamped space ...

ADDRESS

17-18 Dover St
London W1S 4LT

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