Giorgio Armani S/S 2020 Milan Fashion Week Women’s
Scene setting: For S/S 2020, the natural world has been a pervasive influence. In London, Christopher Kane humorously nodded to those with a fetish for plants and flowers, and earlier this week in Milan, Marni Francesco Risso’s sartorial ‘tree huggers’ wore twigs and flowers in their hair, and sported 1950s-inspired gowns hand painted with flowers. Emporio Armani’s show was inspired by the air, and Giorgio Armani’s – held outside at his Palazzo Orsini, the baroque palace acquired by the label in 1996 – to the earth.
Mood board: This was a collection rich in browns and blues, soft pinks that explored Armani’s idiosyncractic tailoring and eveningwear. Sugary tones have been prescient on the Milan runways, from Max Mara to Agnona. Cue slinky double-breasted silk suits, metallic ruffled blouses and fluid velvet trousers, and a closing selection of candy floss colour beaded and embroidered gowns, complete with 3D rose embellishmets, wide belts and gauzy flounced frilled scarves. Ethereal, elegant and everything for the Armani woman.
Finishing touches: This is the second season the Giorgio Armani show has been held at its 11 Via Borgonuovo, palace and the venue location was immortalised through hugh hoop earrings hanging with the number ‘11’. §