Hunter Original S/S 2015

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Thank you for signing up to Wallpaper. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
For his first collection at Hunter Original, creative director Alasdhair Willis got the quintessentially British wellie brand up to speed with fashion. This season he set out 'dazzle'. And by dazzle he meant the disruptive form of camouflage painting that the English Navy used during WW1 that made it difficult for enemy U-boats to calculate their course. This dazzle treatment, identifiable by its jagged monochrome stripes, was first invented by marine painter Norman Wilkinson, and more recently revisited by German artist Tobias Rehberger, whose dazzled HMS President is currently docked on London's River Thames. Willis clearly did some sightseeing over the summer, and so we jumped onboard, as all manner of underwater motifs floated across the sides of a digital 'over ground pool', stationed in the middle of Seymour Leisure Centre and conceived by visual artist Mat Maitland. As a Hunter submarine surfaced, the catwalk show opened with khaki striped shorts and boxy, button-through jackets, complete with Steve Zissou-style patch pocket shout-outs. However, it wasn't long before Willis threw pixelated prints into battle, dazzling his utility separates, which were peeping out from under clear plastic anoraks. As for those iconic wellies? The all-weather footwear reinvented itself as two-tone lace-ups, white rubber platforms and of course, Hunter-branded pool slides for summer.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Brooklyn furniture studio Stillmade unveils its first collaborative design series
Stillmade brings to life the designs of four New Yorkers – Pat Kim, Danny Kaplan, Michele Quan and Mignogna Studio
By Pei-Ru Keh Published
-
Toyota and Jun Takahashi create a limited edition Aygo X
Toyota Aygo X Undercover edition is a city car spliced with a high-end streetwear brand
By Jonathan Bell Published
-
Daniel Arsham debuts new work in Paris and New York
Daniel Arsham and Perrotin mark 20 years of collaboration with New York and Paris exhibitions
By Hannah Silver Published
-
Margaret Howell London Fashion Week Women's S/S 2019
By Dal Chodha Published
-
London Fashion Week S/S 2023: Ahluwalia to Martine Rose
Though slimmed-down, London Fashion Week nonetheless provided the moments of creative expression the city is known for – from Ahluwalia’s ode to Africa to Martine Rose’s much-anticipated runway return
By Jack Moss Last updated
-
Discover these fashion brands at London Craft Week
During London Craft Week, fashion brands including Smythson, Bally and Serapian are hosting events across the capital
By Hannah Silver Last updated
-
Nicholas Daley's multicultural roots celebrated in London
By Laura Hawkins Last updated
-
V&A spotlights the sartorial and social significance of the kimono
For the latest endeavour of London's Victoria and Albert Museum, Kimono: Kyoto to Catwalk explores the evolution of the iconic Japanese garment
By Grace Cook Last updated
-
Erdem A/W 2020 London Fashion Week Women's
By Laura Hawkins Last updated
-
Christopher Kane A/W 2020 London Fashion Week Women's
By Laura Hawkins Last updated
-
Burberry A/W 2020 London Fashion Week Women's
By Laura Hawkins Last updated