women in clothes by coach
Coach A/W 2018.
(Image credit: Jason Lloyd-Evans)

Scene setting: Coach was feeling in a darker mood this season and recreated the suspense of the American woods as the backdrop for its latest runway show. A forest of bare trees, complete with fallen leaves crunching underfoot, was juxtaposed by an installation of television screens featuring static black and white footage of a forest for a brooding and sinister twist.

Mood board: the supernatural-tinged atmosphere was mirrored in the gothic romance that rippled through Coach’s new collection. From tiered floral print dresses paired with sheer lace sleeves and tulle panels, to boxed leather jackets festooned with Western-style fringing and shearling hoodies, the brand spun together American folklore elements with the mainstays of any urban wardrobe to wearable effect.

Finishing touches: while clothing has certainly become an established part of the Coach brand, it’s accessories offering is still its bread and butter. This season’s offerings were out in full force - from oversized riveted totes and whipstitched leather backpacks (plus the introduction of a satchel-style called the Dreamer) to shearling buckle boots, leather wrap bracelets and charm necklaces, there was a maximalist attitude towards embellishment that brought some extra flair.

men wearing black shades

Coach A/W 2018.

(Image credit: Jason Lloyd-Evans)

woman with short hair in a fur jacket


(Image credit: Jason Lloyd-Evans)

man wearing a black suit


(Image credit: Jason Lloyd-Evans)

bald woman in a jacket


(Image credit: Jason Lloyd-Evans)

Pei-Ru Keh is a former US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru held various titles at Wallpaper* between 2007 and 2023. She reports on design, tech, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru took a key role in championing diversity and representation within Wallpaper's content pillars, actively seeking out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.