Coach A/W 2018
Scene setting: Coach was feeling in a darker mood this season and recreated the suspense of the American woods as the backdrop for its latest runway show. A forest of bare trees, complete with fallen leaves crunching underfoot, was juxtaposed by an installation of television screens featuring static black and white footage of a forest for a brooding and sinister twist.
Mood board: the supernatural-tinged atmosphere was mirrored in the gothic romance that rippled through Coach’s new collection. From tiered floral print dresses paired with sheer lace sleeves and tulle panels, to boxed leather jackets festooned with Western-style fringing and shearling hoodies, the brand spun together American folklore elements with the mainstays of any urban wardrobe to wearable effect.
Finishing touches: while clothing has certainly become an established part of the Coach brand, it’s accessories offering is still its bread and butter. This season’s offerings were out in full force - from oversized riveted totes and whipstitched leather backpacks (plus the introduction of a satchel-style called the Dreamer) to shearling buckle boots, leather wrap bracelets and charm necklaces, there was a maximalist attitude towards embellishment that brought some extra flair.