Max Mara A/W 2017

Mood board: Awash with monochromatic autumn shades – from red to brown, black to Max Mara’s signature camel – this collection was made up of enduring and elegant wardrobe staples, such as suits, double-breasted coats, pencil skirts and chunky knit sweaters. Creative director Ian Griffiths took inspiration from Slöjdföreningen, the campaigning body set up in Scandinavia in 1845 and tasked with improving standards in domestic design. Its treatise was that objects should never resemble anything other than their own intrinsic form. In terms of the pieces in Griffiths’ collection, these forms have never looked better.
Team work: Max Mara collaborated with DJ Johnny Dynell on a soundtrack which layered the classical sounds of Vivaldi with a modern Scandinavian dance beat.
Finishing touches: The ideas decreed by Slöjdföreningen restricted superfluous embellishment, but a little surface detail was still seen here in soft double-handled leather bags, finished with overflowing and detachable shearling trims.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Meet Studio Zewde, the Harlem practice that's creating landscapes 'rooted in cultural narratives, ecology and memory'
Ahead of a string of prestigious project openings, we check in with firm founder Sara Zewde
-
A whopping 92% of this slick London office fit-out came from reused materials
Could PLP Architecture's new workspace provide a new model for circularity?
-
How will future car interiors take shape? London studio NewTerritory has a vision for automotive design
Design studio NewTerritory has set up a new automotive division to explore the future of car interiors. We interrogate the team
-
With an ode to Italy, Homme Plissé Issey Miyake brings its brand of fashion magic to Florence’s Pitti Uomo
Marking the start of a new nomadic way of showing for the Japanese label, Homme Plissé Issey Miyake held its S/S 2026 show at Florence’s Villa Medicea della Petraia as part of Pitti Uomo last night (18 June) with a collection inspired by the colours and textures of Italy
-
Milan exhibition celebrates 20 years of Armani Privé: ‘Haute couture is fashion when it becomes art’
Hosted at the Tadao Ando-designed Armani/Silos, ‘Giorgio Armani Privé 2005-2025, Twenty Years of Haute Couture’ displays an expansive collection of the Italian designer’s showstopping haute couture creations
-
The story behind Max Mara’s sensual Lisbon resort show
Drawing inspiration from the author, intellectual and activist Natália Correia, Ian Griffiths tells Wallpaper* the story behind his sensually minded Max Mara Resort 2023 collection, shown last night in the gardens of Lisbon’s Calouste Gulbenkian Collection
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
-
Milan Fashion Week A/W 2022: Prada to Bottega Veneta
In this extended report, Scarlett Conlon reports live from the Milan Fashion Week A/W 2022 shows, with rolling coverage as they take place on the runway
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxation
Milan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's