Max Mara A/W 2017
![Max Mara A/W 2017 fashion show models](https://cdn.mos.cms.futurecdn.net/2Hf9MfiGecTACjQYVdNmFa-415-80.jpg)
Mood board: Awash with monochromatic autumn shades – from red to brown, black to Max Mara’s signature camel – this collection was made up of enduring and elegant wardrobe staples, such as suits, double-breasted coats, pencil skirts and chunky knit sweaters. Creative director Ian Griffiths took inspiration from Slöjdföreningen, the campaigning body set up in Scandinavia in 1845 and tasked with improving standards in domestic design. Its treatise was that objects should never resemble anything other than their own intrinsic form. In terms of the pieces in Griffiths’ collection, these forms have never looked better.
Team work: Max Mara collaborated with DJ Johnny Dynell on a soundtrack which layered the classical sounds of Vivaldi with a modern Scandinavian dance beat.
Finishing touches: The ideas decreed by Slöjdföreningen restricted superfluous embellishment, but a little surface detail was still seen here in soft double-handled leather bags, finished with overflowing and detachable shearling trims.
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published
-
This Nova Lima apartment is a Brazilian family oasis with striking Minas Gerais views
A Nova Lima apartment designed by Jacobsen Arquitetura celebrates its long, natural Minas Gerais vistas
By Ellie Stathaki Published
-
Commune’s sustainable personal care products look ‘quite unlike anything else’
Commune’s Somerset-made products stand out in the sustainable skincare crowd. Madeleine Rothery speaks with the brand’s co-founders Kate Neal and Rémi Paringaux
By Madeleine Rothery Published
-
Milan Fashion Week Men’s S/S 2023: Fendi to Prada
From Prada’s exploration of archetypal menswear garments to JW Anderson’s much-anticipated debut in the city, the best of Milan Fashion Week Men’s S/S 2023, as it happens
By Jack Moss Last updated
-
Milan Fashion Week A/W 2021: designers riff on romp and relaxation
Milan Fashion Week offered a wardrobe for life after lockdown, by brands including Fendi, Prada, Salvatore Ferragamo, Valentino and Giorgio Armani
By Laura Hawkins Last updated
-
The filmic vision of Paris’ virtual men’s fashion week
Take an in-depth look at the trends of Paris' fashion week for Spring/Summer 2021, where brands turned to the moving image to express their collections virtually
By Pei-Ru Keh Last updated
-
Giorgio Armani A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Bottega Veneta A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Ports 1961 A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
BOSS A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated
-
Dolce & Gabbana A/W 2020 Milan Fashion Week Women's
By Laura Hawkins Last updated